Trade Marketing Manager
3 days ago
Trade Marketing Manager – FMCG / Pet Food
Individual Contributor Role - Remote
We are looking for a hands-on Trade Marketing Manager with strong FMCG or Pet Food experience to drive our visibility, activation, and conversion at the point of sale. This is an individual contributor role – perfect for someone who wants to own projects end-to-end and make a direct, visible impact.
About the Role:
As Trade Marketing Manager, you will be the key link between Brand Marketing and Sales, turning strategy into shopper-focused programs that win in-store and online. You'll plan, execute, and optimize trade initiatives across channels (modern trade, general trade, pet specialty, e-commerce where applicable), working closely with internal teams and external partners.
You won't manage a team directly, but you'll lead through influence – driving alignment, project-managing initiatives, and ensuring excellent execution.
Key Responsibilities:
- Trade Strategy & Planning:
- Develop and implement channel and customer-specific trade marketing plans aligned with brand and sales targets.
- Support annual and quarterly planning with clear priorities, calendars, and budgets.
- Activation & Execution:
- Plan and execute in-store activations, promotions, and visibility programs (POSM, displays, promotions, sampling, etc.).
- Coordinate with Sales, agencies, and suppliers to deliver timely and high-quality execution.
- Support new product launches with strong trade activation plans and launch toolkits.
- Channel & Customer Support:
- Partner with Key Account / Sales teams to develop customer decks, selling stories, and activation proposals.
- Customize trade programs by channel (e.g., supermarkets, convenience, pet shops, e-commerce).
- Insights, Reporting & Optimization:
- Use sales reports, category data, and shopper insights to sharpen trade plans and identify opportunities.
- Track performance of promotions and activations (ROI, uplift, off-take, compliance) and recommend improvements.
- Monitor competitor activities and trends in FMCG / pet food trade marketing.
- Project Management & Cross-Functional Collaboration:
- Own projects end-to-end: brief, timeline, alignment, execution, and post-evaluation.
Work closely with Marketing, Sales, Supply Chain, and external agencies to ensure smooth rollout of programs.
What We're Looking For:
- 3–6+ solid years of experience in Trade Marketing, Shopper Marketing, Sales or Category roles within FMCG or Pet Food (or closely related categories).
- Strong experience in planning and executing trade activations and in-store visibility programs.
- Excellent project management skills – organized, proactive, and able to manage multiple initiatives at once.
- Commercially aware and comfortable working with numbers, sales data, and simple ROI analyses.
- Strong stakeholder management and communication skills; able to influence without direct authority.
- Creative, resourceful, and hands-on – comfortable rolling up your sleeves to get things done.
- A natural marketer who understands shoppers, channels, and what really works at the point of sale.
What We Offer:
- A chance to own key trade marketing projects as an individual contributor with clear visibility of your impact.
- Opportunities to work closely with cross-functional teams in a fast-moving, growth-oriented environment.
- Exposure to both FMCG and pet specialty channels and exciting brands.
How to Apply:
Please send your CV and a brief cover letter highlighting:
One trade marketing initiative you led and the results delivered, and your experience in FMCG or Pet Food
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