Brand Researcher and Strategist

2 weeks ago

Manila, National Capital Region, Philippines Primer Group of Companies Full time

Job Summary:

The Brand Researcher and Strategist is responsible for conducting market and consumer research to identify insights and trends that inform brand development and positioning. This role defines and shapes the brand's strategy to increase market presence and customer loyalty through data-driven, creative storytelling and collaboration with marketing and creative teams.

This position supports brand and business leaders by providing data-driven insights on brand health, market trends, and customer perception. It enables strategic portfolio decisions, identifying which brands to grow, hold, or rationalize based on profitability, equity, and market opportunities.

Key Responsibilities:

  • Conduct primary and secondary market research and competitor analysis.
  • Analyze consumer behavior, trends, and data to identify brand opportunities.
  • Develop brand architecture, positioning, and messaging strategies.
  • Create compelling brand stories and communicate the brand's vision internally and externally.
  • Collaborate with creative, marketing, and sales teams to implement brand strategies.
  • Present research findings and strategic recommendations to stakeholders.
  • Lead ideation sessions to generate innovative brand concepts.
  • Develop quarterly brand performance dashboards tracking awareness, equity, and market share.
  • Partner with Finance and Merchandising to translate insights into category and pricing strategies.
  • Support investment prioritization and brand rationalization initiatives through research-backed recommendations.

Qualifications:

Education

  • Bachelor's degree in Business, Marketing, Communication, or related fields.

Qualifications

  • Minimum of 3 years of experience in brand strategy, marketing research, or related fields.
  • Senior roles may require at least 4 years of experience.
  • Experience in brand strategy, marketing research, or brand management.
  • Strong analytical and storytelling skills.
  • Excellent communication and presentation skills.
  • Knowledge of market research tools and techniques.
  • Creative mindset with strategic thinking ability.

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