GAIN Performance Creative Strategist

Join GAIN— Where Global Talent Meets Bold Creativity

We are a global creative and performance company blending data, strategy, and imagination to drive real-world results. With teams across London, Spain, North America and Manila, we partner with ambitious brands to spark change and shape culture through smart, insight-driven campaigns.

At GAIN, you'll work with high-performing talent across the globe on campaigns that challenge the status quo—and you'll do it all from where you work best.

This role is for an experienced Creative Strategist based in the Philippines to join us initially as an independent contractor with a view to full-time permanent employment.  This person will support our paid media clients by driving performance-focused creative direction. You'll be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback. You'll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.

You'll also take a lead role in exploring and implementing AI tools within the creative strategy workflow—testing new platforms, identifying automation opportunities, and supporting the team in integrating tools that improve efficiency and elevate creative output.

As part of your senior responsibilities, you'll also contribute to shaping the evolving role of creative strategy within our performance team, helping us define standards, processes, and ways of working across accounts.

Key Responsibilities
Creative Strategy & Insight

• Analyze paid media performance to identify creative trends, winning ads, and areas for improvement
• Conduct research to support concept ideation and ensure cultural and brand relevance always with performance in mind
• Translate insights into clear, actionable briefs for design, UGC, and editing teams
• Maintain a feedback loop on asset performance to inform future iterations

Creative Production Collaboration

• Collaborate with UGC creators, designers, and video editors to bring creative concepts to life
• Review and QA creative assets to ensure they are on-brand, error-free, and performance-optimized
• Adapt creative for different platforms and placements as needed

AI & Tools Innovation

• Research, test, and recommend AI tools that enhance creative strategy, improve efficiency, and support ideation or reporting workflows
• Lead implementation and onboarding of approved tools within the creative strategy team
• Share findings and best practices to help the wider team integrate AI meaningfully into daily work

Client & Team Communication

• Maintain professional, friendly, and transparent communication with clients—we act as an extension of their team, with a clear focus on helping them grow through honest, insight-led creative strategy
• Work alongside paid media teams to support the Client Lead in shaping creative strategies that align with overall client objectives
• Collaborate closely with the Creative Strategy team, Head of Creative, Creative Director, and designers with a positive, solutions-focused, and team-oriented mindset
• Approach collaboration with openness to feedback—contractors are treated as an integral part of the team, and in turn, your feedback and input are valued and encouraged

Requirements
Required Skills & Experience

• 2+ years in creative strategy or performance marketing
• Strong working knowledge of Meta Ads Manager and paid media creative performance metrics
  
  Proven experience writing creative briefs and turning performance insights into clear next steps
• Familiarity with platform-specific ad formats and best practices (Meta, TikTok, YouTube)
• Excellent communication skills—able to clearly articulate ideas, direction, and feedback
• Experience working with or managing UGC creators and creative freelancers is a plus

Working Hours & Time Zone Overlap

• Remote role, based in the Philippines
• Engagement requires 36 to 40 hours/week
• Must maintain at least 5 hours/day overlap with Central European Time (CET/CEST)

Benefits

• 100% Remote Work – Work from anywhere in the Philippines
• Flexible Hours – Own your time, work when you're most productive but will require at least 3-4 hours CEST/CET time overlap
• Global Client Exposure – Work with top international brands and agencies
• Professional Growth – Collaborate with other sharp minds across digital strategy, content, and analytics
• Potential for Long-Term Hire – If it's a great fit, we're open to growing with you

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