Marketing Lead

1 day ago

San Fernando, Central Luzon, Philippines Travel + Leisure Co. Full time $40,000 - $80,000 per year

MAIN RESPONSIBILITIESStrategic Planning

  • Develop and implement tailored marketing strategies that align with business goals and regional market dynamics.

Market Trends

  • Conduct market analysis to understand consumer behaviour, preferences, and trends, and use this data to inform marketing strategies.

B2C Campaign Management

  • Plan, develop, and execute through-the-line marketing campaigns in a timely manner.

B2B Marketing

  • Plan, develop and execute affiliate-facing content, Brand Publicity, & PR communications.

Brand Management

  • Ensure consistency in brand messaging and image across all marketing efforts.

Collaboration

  • Work closely with Operations, Business Development, Finance and Revenue Management to ensure marketing strategies are aligned with overall business objectives.

Performance Analysis

  • Analyze the performance of marketing campaigns, using data to measure success and identify areas for improvement.

Trend Monitoring

  • Stay abreast of emerging digital and marketing trends and transform findings into actionable marketing opportunities.

KNOWLEDGE, SKILLS & ABILITIES

  • Excellent verbal and written communication skills.
  • Excellent critical-thinking skills.
  • Experience in working as part of a marketing team which adopts an omni-channel approach.
  • Have a passion for creative content creation.
  • Knowledge of membership-based marketing practices to increase retention and transaction propensity.
  • Demonstrated high level of business acumen with the ability to think strategically and creatively.
  • Ability to manage multiple projects and deadlines with limited resources.
  • Understanding of business drivers including the ability to manage metrics for achievement of departmental goals.
  • Strong internal and external customer service focus.
  • Must have Direct Marketing experience and be able to demonstrate experience in "response driven" marketing.
  • Demonstrated initiative in introducing new concepts or ideas.
  • Results-oriented approach to delivering quality outcomes.
  • Proven ability to work cross-functionally for achievement of overall business objectives.

MINIMUM QUALIFICATIONS & EXPERIENCE

  • Bachelor's degree in business, Marketing or Communications.
  • A proven, progressive track record of at least 6 years in marketing, digital and management experience.
  • Ability to deal with competing priorities, a fast-paced work environment, and reporting deadlines.
  • Solid analytical and problem-solving skills.
  • Ability to speak regional languages is a plus i.e. Tagalog, Vietnamese, Malay, Chinese, and Thai.

WHAT WE OFFER:Career advancement and training opportunities that will enhance the quality of your professional life. Rewards & Recognition. Competitive Health insurance with Dental Coverage. Discounted hotel and resort stay at Wyndham properties. E-learning Courses. A fun and fantastic work environment that includes exciting activities and events. Occupational Health and Safety Compliant Workplace. Shuttle Service.

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