Communications Specialist

4 days ago


Makati City, National Capital Region, Philippines Group of Companies Full time


Service Communications Specialist

Role Overview

You'll be part of the global Marketing Operations team, responsible for creating and sending HTML-based email alerts and updates to customers and partners. The role demands precision, speed, and technical know-how in a fast-paced environment.

Main Responsibilities

1. Email Campaign Execution (60%)

  • Build and send service-related emails using Marketo Engage
  • Ensure emails look good across devices and meet brand/compliance standards
  • Segment audiences and deploy urgent alerts accurately

2. Technical Implementation (15%)

  • Use dynamic content and personalization in emails
  • Fix HTML issues and work with data teams to integrate content
  • Analyze and clean audience data using Excel

3. Cross-Functional Collaboration (15%)

  • Coordinate with marketing, communications, and operations teams
  • Work with writers and stakeholders to ensure message clarity
  • Join meetings with U.S.-based colleagues

4. Process & Documentation (10%)

  • Follow workflows and approval processes
  • Keep campaign documentation organized
  • Suggest improvements and ensure compliance with email regulations

Must-Have Qualifications

  • 2–3 years of Marketo Engage experience
  • Background in B2B tech/SaaS/cloud services
  • Strong HTML/CSS skills for responsive email design
  • Proficiency in Excel for data analysis
  • Excellent attention to detail and communication skills
  • Comfortable working U.S. hours and under pressure

Preferred Skills

  • Marketo Certification (MCE or Associate)
  • Experience with APIs, scripting, Salesforce CRM
  • Knowledge of email accessibility standards (WCAG)
  • Familiarity with MSPs or IT service communications

Work Environment

  • Fast-paced, deadline-driven
  • May require on-call availability during critical events



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