Marketing Officer

2 days ago

Cagayan de Oro, Northern Mindanao, Philippines Madonna and Child Medical Center Full time ₱400,000 - ₱600,000 per year

Key Responsibilities

1. Marketing Strategy & Planning

· Submission of a comprehensive marketing plan within the first month of each quarter.

· Achievement of targeted campaign engagement and conversion rates.

2. Brand Management & Awareness

· Increase in brand recognition metrics (survey results, social media mentions)

· .Consistency in branding across all platforms.

3. Digital Marketing & Social Media

· Growth in social media followers and engagement (likes, shares, comments).

· Website traffic increase (measured through Google Analytics).

· EO ranking improvements for targeted keywords.

4. Campaign Management & Lead Generation

· Lead generation numbers and conversion rates.

· ROI on marketing campaigns (cost per lead, cost per acquisition).

· Campaign performance based on set KPIs (CTR, impressions, engagement).

5. Content Creation & Advertising

· Quality and effectiveness of content measured through engagement and conversion rates.

· Ad campaign performance (click-through rates, impressions, ROI).

7. Events & Promotional Activities

· Number of successful events executed within budget.

· Attendee engagement and post-event lead generation.

8. Customer Engagement & Relationship Management

· Customer satisfaction scores.Retention rates and repeat customer purchases.

9. Budget Management

· Adherence to marketing budget with minimal variances.

· Positive ROI on marketing expenditures.

10. Collaboration & Teamwork

· Effective coordination and communication with other departments.

· Timely execution of cross-functional projects.

Job Type: Full-time

Benefits:

  • Company events
  • Employee discount
  • Paid training
  • Promotion to permanent employee

Work Location: In person

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