Consumer Insights Manager

1 week ago

Quezon City, National Capital Region, Philippines Personal Collection Direct Selling Inc. Full time ₱1,200,000 - ₱2,400,000 per year

Job Purpose

Provide Consumer Insights-related support to PC Market and Consumer Research projects and beyond.

The role takes the lead in the planning and execution of assigned research projects that will answer client objectives and lead to relevant, timely, and actionable business results. The role will also ensure that Research Projects are accomplished on time.

The Research Manager also guides the Research executives in planning, organizing, and analyzing Consumer Insights and Analytics cross-functional projects and developing consumer-centric strategies in response to and in anticipation of the business needs and opportunities.

The Research Manager will have command responsibility for the proper implementation of all assigned projects from proposal, questionnaire design, fieldwork, data processing, statistical testing, analysis, presentation, and up to documentation.

The role will also involve working closely with R&D, Marketing, and other internal and external stakeholders to drive projects.

The role may involve working on volatile, uncertain, complex, and ambiguous projects that requires innovation, creativity, and problem-solving skills.

Duties and Responsibilities

  • Develops research briefs that are aligned with business strategies
  • Leads the timely execution of consumer research projects in the assigned department
  • Leads the analysis and report writing of research studies, and identifies next project steps
  • Leads the team in data analysis using statistical techniques/tests, formulas, and calculations.
  • Supervises research executive/ data scientist and ensures (1) accuracy and timeliness in research design and analysis, and other ad-hoc desk research projects, and (2) there is advancement in their career/ skills
  • Collaborates with cross-functional team (e.g., SMIC & R&D) to ensure consumer learning plans and direction address business needs
  • Collaborates with research vendors in assigned projects
  • Identifies research vendors that can provide value-added services
  • Perform other job-related duties as assigned.

Job Specifications

  • Degree in statistics preferred
  • Minimum 3 years of relevant experience in the field of consumer research
  • Has advanced knowledge in consumer research approaches and methodologies, both qualitative and quantitative
  • Has advanced Proficiency in statistical software programs, including SPSS and R, or equivalent.
  • Has advanced knowledge of statistical methods, techniques, formulas, and tests.
  • Proficient in MS Office
  • Has a passion for discovering new things and translating them into practical solutions and approaches
  • Strong analytical thinking and communication skills.
  • Can translate insights, data, and analysis into compelling recommendations
  • Has excellent organizational skills and keen attention to detail
  • Can work independently and under pressure
  • Open to new ideas/techniques / Willing to learn
  • Willing to work overtime or on weekends, if needed

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