Marketing Communications Senior Executive

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Marketing Communications PIC

Integrated Marketing Communications

• Develop and implement an integrated marketing communication (IMC) plan with ad and promo budget plan for brands under the assigned category to create brand awareness and drive sales
• Identify core consumer insights as basis of the product's Core Value Proposition (CVP).
• Develop and implement launch and tactical marketing communication initiatives for every phase of the customer journey, across multiple touchpoints –ATL, BTL, Digital, Shopfront, Activations, PR, Influencers, Customer Marketing, etc.
• Develop communication materials for Sony PH's owned, earned and paid media, offline and online which includes necessary copywriting and visual direction (key visuals, social media content, PR articles, store collaterals, eDM content, etc.)
• Coordinate with internal and external stakeholders to ensure the timely, effective and efficient implementation of all marketing communication initiatives.
• Devise plans to optimize Influencer Marketing for the brand, and evaluate and recommend potential KOLs/ Ambassadors/ Influencers; KOL / Ambassador / Influencer management
• End-to-end conceptualization, management, and promotion of on ground demand creation activities for the brand
• Support Sales' online efforts through the creation of communication materials for the dealer's digital assets and strategic Sales' activations for the dealers
• Create campaign briefs for partner agencies
• Devise customer marketing programs to promote brand loyalty and engagement with customers implemented across 360° marketing channels.
• Facilitate the completion of sponsorship and partnership commitments.
• Analyze consumer, industry and competitive data on emerging trends, business opportunities and threats.
• Monitor the performance of the initiatives to check the rate at which they are gaining traction, and evaluate the adjustments/actions that must be taken to ensure the achievement of targets
• Prepare post-launch and progress reports for the Management
• Monitor and analyze the result of integrated marketing communication (IMC) plan in a monthly, quarterly, and yearly basis

Category A&P Management

• Allocate Category A&P budget for the entire fiscal year
• Create monthly category budget forecast, variance reports and A&P activity reports, and adjust Category A&P budget allocation according to the latest Net Sales
• Monitor actual vs. committed spend on a monthly basis, submit justification of accrual to MR
• Review project costs submitted by agencies and compare with other suppliers.
• Negotiate reasonable rates with suppliers

Procurement and Other Administrative Tasks

• Provides brief and direction to MarComm Support to trigger the procurement process of communication materials
• Monitors the progress of production of POPs, display bases, etc.
• Creates contracts for KOLs, media, partnerships, etc. and secures Legal's approval on the documents.
• Checks internal and government policies that may affect the implementation of activities

Requirements

• Bachelor's Degree in Integrated Marketing Communications, Business Administration, Marketing or related disciplines
• At least 2 years of Marketing and/or Integrated Marketing Communications experience in the Consumer Electronics Industry or related industries
• Creative and strategic thinker, with the ability to transform ideas into action
• Passionate in working with numbers
• Strong project management skills
• Strong written and verbal communication skills
• Strong work ethics and commitment to accomplishing assigned tasks