Media Designer

Media Designer

About the Role:

We are seeking a highly creative and tech-savvy Media Designer to join our team. This role blends creativity, content strategy, AI-powered production, and brand management. You'll be responsible for producing engaging digital media content, managing our Director's personal brand channels, and overseeing our activewear brand across multiple platforms.

This is not a typical design role; it's perfect for someone who understands AI tools, video storytelling, influencer marketing, and e-commerce brand management.

Key Responsibilities:

AI-Driven Video Production

• Use AI tools such as HeyGen, ElevenLabs, and others to create high-quality video content for the Director's personal brand.

• Produce videos for platforms including LinkedIn, YouTube, Instagram, Facebook, and TikTok.

• Generate scripts, design visuals, and maintain brand consistency across all content.

Social Media Growth & Content Strategy

• Plan and execute a growth strategy for the Director's personal platforms — LinkedIn, YouTube, Instagram, Facebook, and TikTok.

• Create and post consistent, on-brand, high-quality content that drives engagement and audience growth.

• Analyse social performance metrics and adjust content strategy accordingly.

Activewear Brand Management

• Manage Avvini's brand presence across Instagram, TikTok, Meta, and YouTube.

• Post high-quality content 3 times per week, maintaining a strong and cohesive visual identity.

• Use AI tools to create studio-style photos and video shoots without needing physical production.

• Manage 5–10 influencers per month — from outreach to collaboration management and performance tracking.

• Update and manage the Shopify website:

• Add/update products, pricing, and banners.

• Design and upload new homepage banners for both desktop and mobile.

• Collaborate with the paid ads team to generate creative content for advertising campaigns.

• Track competitors and provide monthly trend and performance reports with recommendations for growth.

Internal Creative Support

• Work with the team to support their creative needs as required (client mockups, social tiles, display ads, thumbnails, reels, presentation assets, etc.).

Reporting

• Prepare high-level monthly reports across both:

• The Director's personal brand (growth, top posts, watch time, engagement, what to do next)

• Content performance, influencer results, Shopify updates, campaign creatives)

• Use insights to recommend what to scale, what to improve, and what new content to test.

Requirements:

• Proven experience in digital media design, video editing, or content creation.

• Strong understanding of social media algorithms, engagement tactics, and content growth strategies.

• Hands-on experience with AI content tools (HeyGen, Runway, Midjourney, ElevenLabs, etc.).

• Experience managing Shopify stores and product updates.

• Knowledge of influencer marketing and content collaboration management.

• Excellent sense of design, aesthetics, and modern brand presentation.

• Strong organisational skills and ability to manage multiple projects independently.

• Basic familiarity with paid ad content best practices is a plus.

Personality & Culture Fit

• Self-driven and proactive — able to work independently with minimal supervision.

• Passionate about digital trends, AI tools, and creative storytelling.

• Attention to detail and commitment to producing premium, high-end visual content.

• Positive energy, open communicator, and team player.

Why Join Us

• Work with a fast-growing digital agency and an emerging fashion brand.

• Opportunity to lead creative direction and innovation using AI tools.

• Flexible remote working environment.

• Collaborate directly with leadership to influence creative strategy and brand growth.