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Marketing Operations Virtual Assistant

1 hour ago

Work from Home, Philippines Tour De Force Construction Full time

Job Title

Marketing Operations Virtual Assistant (Lead Generation Focus)

Job Type

  • Full-time
  • Long-term
  • Remote (Philippines preferred)

Work Schedule

  • 40 hours per week
  • Monday to Friday
  • Must overlap with Pacific Time (Vancouver) for 4–5 hours daily

Job Overview / Summary

Tour De Force Construction is a premium home renovation company based in Vancouver, Canada. We are building an in-house marketing execution function and moving away from agencies.

This role is for a disciplined marketing operator, not a strategist or creative marketer.

The CEO designs all marketing plans and strategies (Google Ads, Meta Ads, SEO, Social Media). Your responsibility is to execute those plans exactly as documented, maintain systems, track performance, and report results accurately.

If you enjoy structure, SOPs, checklists, and running clean marketing operations, this role is a great fit.

Key Responsibilities: Paid Advertising Execution

Google Ads

  • Build and manage campaigns strictly based on provided plans
  • Create ad groups, keywords, ads, and extensions as instructed
  • Manage budgets, schedules, and negative keywords
  • Monitor campaign health (disapprovals, delivery, tracking issues)
  • Pull weekly KPIs (CPL, CTR, CVR, conversions)
  • Follow testing rules precisely with no unauthorized changes

Meta Ads (Facebook & Instagram)

  • Upload and manage campaigns using the provided frameworks
  • Upload creatives and ad copy
  • Monitor delivery, frequency, and basic performance
  • Pause or enable ads only when instructed
  • Prepare weekly performance summaries

SEO Implementation

  • Upload blog articles
  • Optimize pages using the provided SEO checklists
  • Update meta titles, meta descriptions, alt text, and internal links
  • Maintain Google Business Profile (posts, photos, updates)
  • Track SEO activity and basic ranking/impression reports

Website Management (WordPress)

  • Upload and organize project photos
  • Maintain service and gallery pages
  • Publish blog posts and update page content
  • Check site health (broken links, formatting issues)
  • Coordinate with external technical support when needed

Organic Social Media Execution

  • Schedule and post content on Instagram and Facebook
  • Create basic visuals using Canva templates
  • Prepare reels and short-form videos from real project assets
  • Maintain content calendars
  • Run daily engagement routine (comments, non-sales DMs, local engagement)

Marketing CRM & Lead Operations (GoHighLevel – Marketing Side Only)

  • Ensure leads are captured and attributed correctly
  • Maintain CRM data accuracy
  • Build and maintain workflows using the provided templates
  • Manage forms, surveys, automations, and tags

(This role does NOT handle sales calls, quoting, booking, or closing.)

Reporting & KPIs

  • Prepare weekly and monthly reports for:
  • Google Ads
  • Meta Ads
  • SEO
  • Social Media
  • Website activity
  • Lead volume and attribution
  • Update KPI dashboards in Google Sheets
  • Flag issues, drops, or anomalies immediately

Required Skills & ExperienceMust-Have

  • Hands-on experience executing:
  • Google Ads
  • Meta Ads
  • SEO implementation
  • WordPress
  • GoHighLevel or similar CRM
  • Google Analytics (basic reporting level)
  • Strong written English communication
  • Excellent attention to detail
  • Comfortable following structured plans, SOPs, and checklists
  • Proven execution experience (not just learning or theory)
  • Strong reporting and spreadsheet skills
  • Ability to work independently and reliably
  • Basic photo and video editing skills

Nice-to-Have

  • Experience with service-based businesses
  • Experience supporting or replacing agency execution

What This Role Is NOT

  • Not a strategy role
  • Not a creative marketing role
  • Not a sales role
  • Not a freelancer or short-term gig

This is a long-term execution role focused on consistency and system reliability.

Compensation

  • $700 – $900 per month, depending on experience
  • Performance-based raises after consistent, proven results
  • Long-term growth potential as systems expand

Success in This Role Looks Like

  • Marketing systems run smoothly without reminders
  • Campaigns are implemented exactly as planned
  • Leads are tracked and reported accurately
  • KPIs are clean, reliable, and up to date
  • No dependency on marketing agencies
  • The CEO focuses on strategy and closing, not fixing execution gaps

How to Apply

Please apply directly at:

This ensures your application is reviewed by our internal recruitment system.

Job Types: Full-time, Permanent

Pay: Php Php900.00 per month

Work Location: Remote