Brand Manager

No Relocation Assistance Offered

# Manila City, National Capital Region (NCR), Philippines

JOB PURPOSE:

The Senior Brand Manager / Brand Manager plays an integral role in driving market share and business growth, driving volume and strengthening equity of the brand/s he is responsible for. Brand Manager is responsible for the full business management of the brand, from conceptualization, implementation and evaluation of consumer marketing programs which involve but are not limited to Product, Pricing, Promotions, Placement, POPs, and Advertising/Communication (across mainstream and emerging touchpoints ie TV, Radio, Digital etc), all CBP processes, business reviews and regional projects.

CORE RESPONSIBILITIES:

Developing Brand and Category Plans:

● Assessing the viability and potential of new products for the local market and developing Go-to-Market plans to launch new products.

● Developing and executing Category Go-to-Market plans that is fully aligned to business objectives

● Adapting packaging graphics (Oral Care and Home Care) and ensuring approved artworks are submitted to the Customer Service and Logistics Department.

● Developing and executing Integrated Marketing Communication (IMC) Plans to drive business growth and evaluating performance of IMC plans, identifying opportunities for the next IMCs

● Co-creating brand experience plans across relevant platforms (TV/Digital or Digital only) where our consumers are and providing them with impactful, engaging and relevant content that would drive both equity and conversion in offline and online channels through a strong collaboration across multi-functional team ie IBE, Ecommerce and agencies

● Identifying and developing a favorable pricing strategy within the portfolio together with Finance

● Partnering with the Consumer Insights team to determine consumer research needs for the brand and participating in Consumer Insight Studies to drive Consumer mindset in Commercial team

● Developing and implementing full year IMC and NPI Grid based on Consumer Insights, Brand and Financial objectives

Leveraging on CBP Process to Drive the Business:

● Providing inputs to Demand Planning to ensure complete commercial alignment on demand plans

● Preparing Exception forms and KPI trackers for the Commercial Gap Meeting

● Preparing and co-presenting category deck that includes KPI trackers from Finance, Supply Chain, Customer Development/Customer Marketing, etc. in the Leadership Alignment Meeting and provide Manteam visibility on brand exceptions and actions for approval Budget Planning and Other

Marketing responsibilities:

● Co-developing volume estimates by brand and by SKU within top-down sub category goals

● Budget review

● Developing advertising budget by brand including frozen reserves for Mid-Year / Budget based on guidelines

● Developing action plans to reach budgeted SKU simplification goals by sub category

● Developing media briefs on an annual basis by sub brand, reviewing and proposing annual media plans for implementatio.

EDUCATION AND FUNCTIONAL EXPERIENCE

REQUIRED EDUCATION:

● Bachelor degree in any Business course

REQUIREMENTS:

● Minimum 3+ years in product management

● FMCG

● Digitally savvy: has worked on digital campaigns with proven results

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. 

For more information about Colgate's global business, visit the Company's web site at To learn more about Colgate Bright Smiles, Bright Futures oral health education program, please visit To learn more about Hill's and the Hill's Food, Shelter & Love program please visit To learn more about Tom's of Maine  please visit  

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.