Sunnies Studios

3 days ago

Mandaluyong City, National Capital Region, Philippines Sunnies Inc. Full time ₱600,000 - ₱1,200,000 per year

AT A GLANCE (OVERVIEW)

The Digital Marketing Specialist/ Sr. Associate leads the planning, execution, and optimization of omnichannel marketing campaigns on online advertising channels —including Meta, Google, Tiktok, marketplace on-platform and email marketing, with the objective of growing the brand's new and returning customer base. She/He works closely with the marketing, brand, and creative and other related teams to operationalize the digital and email marketing campaigns. She/He acts as integrator between Team Sunnies and external agencies and partners to ensure that the brand remains a market leader in digital presence.

YOUR OVERALL MISSION & DAY-TO-DAY

  • Strategic Planning & Execution
  • Support the Online Marketing Manager in developing omnichannel strategies via online advertising platforms to support brand and channel projects and initiatives — including always-on, launch, promo and adhoc campaigns
  • Oversee the execution of planned digital marketing campaigns in coordination with external agency partners
  • Ensure quality and prompt execution of all email marketing campaigns

  • Lead the creation of internal performance reports to inform Team Sunnies about digital and email marketing wins and opportunities that will drive the business forward

  • Digital Marketing

  • Create digital marketing briefs for agency partners — aligned with brand and channel strategy
  • Lead job order development for all creative assets needed for digital and performance marketing
  • Supports Online Marketing Manager in managing and monitoring media plans and budget
  • Collaborate with Assistant Marketing Manager (Ecomm and Digital) to optimize visibility and searchability, drive quality traffic and maximize conversions through on-platform marketing tools
  • Review and monitor implementation of all digital campaigns and lead action items to address performance gaps and opportunities
  • Act as integrator of Team Sunnies and external agency partners

  • Research and stay up to date on digital marketing trends, advertising trends, and new channels that are relevant to the brand

  • Email Marketing

  • Creates and implements an omnichannel email marketing strategy to grow online and offline customer base  — including behavioral, marketing and A/B testing campaigns
  • Prepare and manage email marketing calendar on annual, quarterly and monthly basis
  • Lead job order development for all creative assets needed for email marketing campaigns—aligned with brand and channel strategy
  • Act as integrator of Team Sunnies and email service provider

  • Research and stay up to date on email marketing trends, tech developments and integrations in coordination with Assistant Web Marketing Manager and email service provider

  • Partner and Project Management

  • Set and manage deadlines of requirements from internal teams to ensure digital and email marketing campaigns are delivered prompty and efficiently in coordination with Project Manager

  • Build and maintain strong working relationships with external agency partners and email service providers

  • Communication and Collaboration

  • Effectively communicate digital and email marketing updates to Team Sunnies
  • Encourage openness and feedback in ways of working

  • Collaborate and learn from different internal and external teams

  • Brand and Product Love

  • Be extremely knowledgeable in the brand's products & services
  • Show strong understanding for the brand and all its product lines

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