trade marketing executive/manager

2 weeks ago

Quezon City, National Capital Region, Philippines BENBY ENTERPRISES, INC. Full time $60,000 - $80,000 per year

The
Trade Marketing Executive/ Manager
is responsible for developing and executing strategic trade marketing initiatives that align with brand objectives and drive commercial performance across channels, categories, and regions. This role bridges marketing and sales to ensure consistent messaging and effective market execution while maintaining strong collaboration with internal teams and external
stakeholders.

Strategy Development & Principal Management

  • Analyze market trends and competitor activities to identify growth opportunities and risks.
  • Translate overarching brand strategies into actionable trade marketing plans.
  • Develop and implement targeted strategies by channel, category, customer, and region to ensure sustainable growth

Performance Monitoring & Analysis

  • Regularly evaluate business performance against targets and initiatives.
  • Generate insights and actionable recommendations to optimize results.
  • Lead and present business performance reviews to the management team.

Point of Sale Materials (POSM) Development

  • Design and develop compelling merchandising solutions and POS materials tailored to key shopper profiles.
  • Ensure effective visibility and conversion across relevant sales channels

Forecasting

  • Utilize historical data, market trends, and benchmarking to develop accurate sales forecasts.
  • Conduct opportunity and risk assessments to guide strategic decisions

Budget Management & Financial Acumen

  • Plan, manage, and track trade marketing budgets to ensure optimal resource allocation.
  • Apply financial principles such as ROI, CTS (Cost to Sales), and NPV in evaluating marketing investments and initiatives.

Collaboration

  • Build and maintain strong relationships with external partners (principals, key accounts) and internal departments (sales, supply chain, merchandising).
  • Present and align quarterly plans with stakeholders to ensure cross-functional buy-in and effective execution

Process Compliance & Leadership

Act as the process owner for key strategic and operational meetings:

  • BSSD – Monthly Development & Tracking
  • S&OP – Including Sell-In/Sell-Out & Offtake Analysis
  • Quarterly Business Review
  • Sales & Marketing (S&M) Meeting

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • Minimum of 5 years of experience in trade marketing, preferably in FMCG or retail.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Excellent communication, presentation, and stakeholder management abilities.
  • Proficient in data analysis tools and financial modeling.
  • Highly organized, results-driven, and adept at cross-functional collaboration.

  • trade marketing executive/manager

    2 weeks ago

    Quezon City, National Capital Region, Philippines Benby Enterprises, Inc. Full time ₱1,500,000 - ₱2,500,000 per year

    The Trade Marketing Executive/Manager is responsible for developing and executing strategic trade marketing initiatives that align with brand objectives and drive commercial performance across channels, categories, and regions. This role bridges marketing and sales to ensure consistent messaging and effective market execution while maintaining strong...

  • Trade Marketing Executive

    4 weeks ago

    Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time

    OverviewUniversal Robina Corporation is looking for a Trade Marketing Executive.ResponsibilitiesChannel ChampionPrimary knowledge center of the channel within the team.Engages in research, studies to constantly improve shopper understanding within the channel.Regularly reviews the company performance by channel, by area, through internal, external data and...

  • Trade Marketing Executive

    6 days ago

    Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time ₱1,200,000 - ₱3,600,000 per year

    Grow Beyond UR Job with URCUniversal Robina Corporation is looking for aTrade Marketing Executive.What are the Job Responsibilities:Channel ChampionPrimary knowledge center of the channel within the team.Engages in research, studies to constantly improve shopper understanding within the channel.Regularly reviews the company performance by channel, by area,...

  • Trade Marketing Manager

    4 days ago

    Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time ₱900,000 - ₱1,200,000 per year

    Grow beyond UR job with URCUniversal Robina Corporation is looking for aTrade Marketing Manager (Field Execution)TheTrade Marketing Manager (Field Execution)will be responsible for ensuring that national activations are executed flawlessly and ensuring that local activations are aligned to strategy and execution standards.What are the Roles and...

  • Trade Marketing Manager

    1 week ago

    Makati City, National Capital Region, Philippines Nutra-finity Corporation Full time $104,000 - $130,878 per year

    Company: Market Reach International Resources Inc.Industry: FMCGLocation: Magallanes, Makati City, PhilippinesNo. of Employees: 11 – 50 EmployeesCompany description:In just 17 years, Market Reach International has become a recognized and trusted partner in the world of global FMCG logistics and supply, with specializations extending even to arbitrage,...

  • Trade Marketing Manager

    1 week ago

    Makati City, National Capital Region, Philippines Market Reach Group Full time ₱400,000 - ₱600,000 per year

    Company: Market Reach International Resources Inc.Industry: FMCGLocation: Magallanes, Makati City, PhilippinesNo. of Employees: 11 – 50 EmployeesCompany description:In just 17 years, Market Reach International has become a recognized and trusted partner in the world of global FMCG logistics and supply, with specializations extending even to arbitrage,...

  • Trade Marketing Specialist

    2 weeks ago

    Quezon City, National Capital Region, Philippines Twin Oaks Foods Corporation Full time ₱900,000 - ₱1,200,000 per year

    Overall MandatesThe trade marketing specialist is responsible for bridging the gap between sales and marketing by ensuring that all marketing strategies and activities are effectively executed at the retail/trade leverl which will help increase product visibility, brand presence and product off-take. Duties & ResponsibilitiesRegularly reports to Brand...

  • Trade Marketing Specialist

    4 days ago

    Quezon City, National Capital Region, Philippines Twin Oaks Foods Corporation Full time ₱900,000 - ₱1,200,000 per year

    Overall MandatesThe trade marketing specialist is responsible for bridging the gap between sales and marketing by ensuring that all marketing strategies and activities are effectively executed at the retail/trade level which will help increase product visibility, brand presence and product off-take. Duties & ResponsibilitiesRegularly reports to Brand...

  • Trade Marketing Officer

    2 weeks ago

    Quezon City, National Capital Region, Philippines Healthy Top Harvest Distribution, Inc. Full time ₱204,000 - ₱276,000 per year

    Position Title: Trade Marketing OfficerDepartment: MarketingReporting to: PresidentWork Location: Quezon City, Metro Manila, PhilippinesWork Set-Up: OnsiteRole Definition & Summary of Functions:The Trade Marketing Officer is responsible for planning, developing, and executing trade marketing strategies and activations to drive brand visibility, product...

  • Trade Marketing Assistant

    2 weeks ago

    Quezon City, National Capital Region, Philippines LTH Food Industries Inc. Full time ₱600,000 - ₱1,200,000 per year

    Company DescriptionLTH Food Industries Inc., established in 2003, is a leader in the dairy industry, recognized both locally and internationally. As a reliable supplier of quality products at competitive prices, we meet the needs of the consumer, retail, industrial, and trade sectors. Our products are available in all market channels, from small local stores...