Digital Marketing Assistant
5 days ago
This role is primarily focused on transforming social media and digital data into actionable insights that drive client strategies. You will lead the reporting and analysis function for assigned accounts, creating compelling reports and dashboards. While your main focus is on data, you will also apply these insights to manage our clients' online communities, ensuring customers are heard and supported by monitoring interactions and recommending responses.
First 90 Days Expectations:
- Deliver at least one comprehensive digital marketing or social media report, focusing on competitor benchmarking, audience insights, and/or platform analysis.
- Support the account team with robust data gathering and validation from multiple sources.
- Independently manage community engagement (monitoring, recommending responses, handling FAQs) for at least one client account.
- Learn and master Hashtag Interactive's workflows and tools.
Typical/Ongoing Expectations:
- Build and deliver recurring reports (weekly, monthly, quarterly) across digital and social media platforms.
- Create dashboards that track KPIs and highlight performance trends, risks, and opportunities.
- Conduct competitor and market benchmarking, presenting findings that shape strategy.
- Translate raw data into clear, actionable insights and recommendations for account teams and clients.
- Fully manage social media monitoring and community management support for at least two accounts.
- Update FAQs, escalation paths, and playbooks for assigned accounts.
- Proactively flag sentiment shifts, recurring issues, or reputational risks.
Requirements:
- Bachelor's degree holder, with a preference for quantitative or business-focused fields such as Marketing, Business Administration, or Data Science.
- 1+ years of professional experience in roles primarily focused on performance reporting, data analysis, or business intelligence within the digital marketing or social media domain
- Demonstrated working knowledge and experience in extracting and interpreting data from core analytics platforms, including native social media insights tools (e.g., Meta Business Suite, TikTok Analytics).
- Ability to work independently in a fully remote environment.
Organizational Competencies
- Adaptability
- Analytical Skills
- Communication Skill
- Organization Skills
- Resourcefulness
- Strategic Thinking
Job Competencies:
- Report Writing
- Research Skills
- Community Management
- Confidentiality
- Listening Skills
- Passion
- Patience
Our Core Values:
- Innovation
- Service-First
- Ownership
- Teamwork
- Work-Life Balance
- Diversity
Work Arrangement:
This is a fully remote position, allowing you the flexibility to work from anywhere while staying connected with our team through our virtual office and collaboration tools. Please note, there may be occasional travel required for in-person meetings or company events.
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