Performance Marketing Specialist

2 weeks ago

Ayala Alabang, National Capital Region, Philippines 0bb2bb6f-728b-4091-a2dd-5860c28b448e Full time ₱1,500,000 - ₱3,000,000 per year

Job Overview

We are seeking a highly skilled
Performance Marketing Specialist
to manage and optimize paid media campaigns across major search and social platforms. This role focuses on driving measurable performance, improving ROI, and ensuring efficient execution across SEM, Social Ads, Display, Video, and App campaigns. The ideal candidate is analytical, detail-oriented, and experienced in managing end-to-end digital campaigns with strong client coordination capabilities.

Key Responsibilities

  • Build, launch, and manage paid media campaigns across
    Google Ads (Search, Display, Video, Shopping, App), SearchAds360, Bing, Yahoo
    , and major
    social platforms
    .
  • Execute targeting strategies aligned with business briefs and campaign objectives.
  • Continuously monitor performance data to identify trends, insights, and optimization opportunities for improving ROI.
  • Track, measure, and report campaign performance using analytics platforms (Google Analytics, Omniture, WebTrends, etc.).
  • Manage campaign budgets, pacing, bid strategies, and expense allocation across channels.
  • Conduct ongoing keyword research, expansion, and optimization.
  • Optimize ad copies, creatives, and landing pages to maximize quality score and conversion rates.
  • Monitor competitor ads, promotions, and industry benchmarks to provide actionable insights.
  • Prepare campaign dashboards and performance reports using
    Excel
    and
    Looker Studio
    .
  • Coordinate with clients and internal teams via email and calls for updates, approvals, and insights.
  • Support A/B testing and multivariate experiments to validate performance improvements.

Requirements

  • Proven experience managing
    SEM and PPC campaigns
    across Google Ads, SearchAds360, Bing, and Yahoo platforms.
  • Strong understanding of
    performance marketing
    , digital acquisition, and conversion optimization strategies.
  • Up-to-date knowledge of trends, tools, and best practices in
    search engine marketing
    and
    social advertising
    .
  • Hands-on experience with
    bid management tools
    and automation strategies.
  • Proficiency with
    analytics tools
    (e.g., Google Analytics, Omniture, WebTrends).
  • Strong analytical and quantitative skills; able to create and interpret performance reports.
  • Experience conducting
    A/B tests
    and multivariate experiments.
  • Excellent communication and client coordination skills.
  • Strong proficiency in
    Excel
    ; experience creating dashboards and reports in
    Looker Studio
    is a plus.

Preferred Qualifications

  • Google Ads or Google Analytics certification.
  • Experience working in an agency or digital marketing environment.
  • Familiarity with remarketing, app campaigns, and advanced audience targeting.

What We Offer

  • Competitive compensation package
  • Opportunity to work with global brands and high-growth digital campaigns
  • Collaborative and fast-paced marketing environment
  • Continuous learning and certification support

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