Google Ads Manager for Lead Generation

Job Posting: Google Ads Manager for Lead Generation
Company: [Your Construction Company Name]
Location: Remote (Bay Area, California Time Zone)
Schedule: Flexible, within 8:00 AM - 4:00 PM PDT, with regular check-insCompensation: $400/month base salary + 0.5% commission on all sales generated from leads (estimated monthly commission: $500)

About Us
New upcoming construction company based in the Bay Area, California, delivering top-quality residential and commercial projects. We pride ourselves on craftsmanship, reliability, and client satisfaction. We're seeking a skilled Google Ads Manager with 2+ years of experience and comprehensive knowledge of Google's advertising ecosystem to drive lead generation and connect with clients ready to build their dream projects.
About the Role
We are looking for an experienced Google Ads Manager to create, manage, and optimize Google Ads campaigns across all relevant Google platforms to generate high-quality leads for our construction services. This role requires expertise in Google Ads, Google Tag Manager, and other Google tools to drive measurable results, targeting Bay Area clients seeking construction solutions. If you're a Google advertising expert with a proven track record in lead generation, we want you on our team
Key Responsibilities

Google Ads Campaign Management:

Design, launch, and manage Google Ads campaigns across all applicable tabs and formats (Search, Display, Video, Shopping, Remarketing, Performance Max) to generate leads for construction projects.
Conduct keyword research, audience segmentation, and develop targeted ad copy tailored to the Bay Area construction market.
Optimize campaigns to maximize ROI, focusing on cost-per-lead, conversion rates, and overall campaign performance.

Google Tag Manager & Tracking:

Set up and manage tracking through Google Tag Manager to ensure accurate data collection for conversions, events, and user behavior.
Implement and troubleshoot tags for Google Ads, Google Analytics, and other third-party tools to support campaign tracking and optimization.

Lead Generation:

Drive high-quality leads (e.g., homeowners, property managers, businesses) to schedule consultations with our project managers.
Track and report on lead performance, ensuring leads convert to meetings and sales.
Collaborate with the sales team to refine targeting and improve lead quality.

Analytics & Optimization:

Monitor campaign performance using Google Ads, Google Analytics, Google Tag Manager, and other tools to identify opportunities for improvement.
Provide regular reports on key metrics (click-through rates, cost-per-click, conversion rates, lead volume, ROAS).
A/B test ad creatives, landing pages, and targeting strategies to boost campaign effectiveness.

Requirements

Experience:

2+ years of proven experience as a Google Ads Manager with a track record of generating leads through successful campaigns.
Demonstrated expertise in managing campaigns across all Google Ads tabs (Search, Display, Video, Shopping, Performance Max, etc.).
Hands-on experience with Google Tag Manager for tracking and conversion setup.
Familiarity with the construction industry or B2C/B2B lead generation is a plus.

Skills:

Comprehensive knowledge of Google Ads (all campaign types), Google Tag Manager, Google Analytics, and related Google tools.
Strong understanding of keyword research, bid strategies, audience targeting, and campaign optimization.
Ability to write compelling ad copy and design or collaborate on effective landing pages.
Analytical mindset with proficiency in tracking, reporting, and interpreting campaign performance data.
Fluent in English (written and spoken) for clear communication.

Availability:

Flexible schedule, but must be available for work and check-ins within 8:00 AM - 4:00 PM PDT to align with team and client needs.
Reliable internet connection and ability to meet deadlines.

Compensation

Base Salary: $400/month.
Commission: 0.5% of all sales generated from leads you produce (estimated monthly commission: $500).
Estimated Total Monthly Earnings: $900 (base + estimated commission).

How to Apply
Ready to help us grow through Google Ads? Send your resume, a brief cover letter, and examples of successful Google Ads campaigns (e.g., metrics, screenshots, or tracking setups) to [insert contact email]. Please include "Google Ads Manager Application" in the subject line. We're excited to see how you can drive our lead generation
Note: Only candidates with 2+ years of demonstrated Google Ads experience and knowledge of all Google Ads tabs and Google Tag Manager will be considered.