Digital Media and Marketing Communications Manager

1 day ago


Makati City, National Capital Region, Philippines Aboitiz Foods Full time $80,000 - $120,000 per year
Company DescriptionJob DescriptionJob Scope:
  • Manage the digital marketing activities of the F&N business(es) - including the receiving of total digital marketing budgets and recommending best deployment across platforms and campaigns to attain the brand building, business growth, and profit targets of each business
  • Propose and deploy digital marketing campaigns based on agreements with the brand marketing teams
  • Develop/ oversee the development of creative materials based on received briefs and align these with the brand marketing teams; this includes proposing content calendars
  • Manage the digital communities of the F&N businesses, across platforms; including content development, response management, customer query handling
  • Proactively seek new digital platform opportunities to grow F&N businesses, whether via ecommerce or sales expansion into digital/hybrid channels, or via growing awareness through various digital channels
  • Monitor and report data analytics - sales revenues, customer analytics, campaign effectivities; create dashboards for management and other stakeholders
  • Monitor and report external trends; market and competitor trends and movement, including brand and product feedback
Other Tasks:
Qualifications
  • Bachelor's degree in Marketing, Communications, IT or any related field.
  • 5-8 Years of Experience in Digital Marketing, Digital Media Management, Content Development
  • Technical familiarity with website management, ecommerce management, Meta/Google/BD platforms
  • Coding capability a plus
Additional Information

Aboitiz Foods



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