SEO Specialist

About St Trinity:

St Trinity Property Group is one of Sydney's leading property advisory groups, renowned for our collaborative spirit and innovative solutions. With a strong focus on delivering exceptional customer experiences, we help clients navigate the ever-changing property landscape across Australia.

At the heart of our company culture is the belief that collaboration fuels success. When you join us, you'll have the opportunity to work alongside a passionate team on exciting projects, contributing to our shared vision of excellence.

Job Overview:

We are looking for an enthusiastic and results-driven SEO Specialist to help optimize both On-Page and Off-Page SEO. You will leverage AI tools, programmatic SEO, and SEO automation to scale and improve SEO processes efficiently. The role requires a deep understanding of search engine optimization, technical SEO, and content strategy. You will work closely with cross-functional teams to ensure our websites rank high in search results and drive measurable traffic growth.

Key Responsibilities:

1. On-Page SEO:

2. Conduct in-depth keyword research to identify opportunities and target high-value search terms.

3. Optimize website content including meta tags, header tags, internal linking, and image alt attributes.
4. Work with the content team to ensure that all on-page elements are optimized for search engines and user engagement.

5. Implement structured data (Schema Markup) to enhance visibility in search results.

6. Off-Page SEO:

7. Develop and execute link-building strategies to improve domain authority and rankings, including partnerships, guest blogging, and outreach.

8. Monitor backlink quality, and regularly clean up any low-quality or toxic backlinks.
9. Stay current with SEO best practices and Google's algorithm changes to maintain a penalty-free backlink profile.

10. Engage in social media and other third-party platforms to enhance brand presence and generate quality backlinks.

11. AI in SEO:

12. Leverage AI-powered tools (e.g., Jasper, GPT, SurferSEO) to assist in content creation, keyword research, and competitive analysis.

13. Use AI for content generation and optimization, ensuring content meets SEO guidelines and resonates with target audiences.

14. Monitor AI-driven insights to continuously refine SEO strategies and enhance ranking performance.

15. Programmatic SEO:

16. Implement programmatic SEO strategies to automate content generation and optimize large-scale websites or content hubs.

17. Utilize AI and data-driven techniques to generate high-quality landing pages at scale while maintaining SEO best practices.

18. Analyze and improve performance of programmatic SEO strategies to enhance site traffic, engagement, and conversion rates.

19. SEO Automation:

20. Develop and implement automated SEO processes for tasks such as rank tracking, keyword research, and technical audits.

21. Use SEO automation tools (e.g., Screaming Frog, Zapier, Google Data Studio) to streamline reporting and data collection.

22. Optimize workflows for increased efficiency, enabling the team to focus on strategic SEO initiatives and growth.

23. Analytics & Reporting:

24. Regularly track, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, and backlink health.

25. Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to assess and report on SEO performance.
26. Provide actionable insights and strategic recommendations to improve SEO outcomes for client projects.

Requirements

Skills & Qualifications:

• Proven experience in On-Page and Off-Page SEO, including keyword research, content optimization, and link building.
• Expertise with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console).
• Solid understanding of AI-driven SEO tools (e.g., SurferSEO, Frase, GPT-3/4).
• Experience with Programmatic SEO (e.g., automated content generation, bulk page optimization).
• Proficiency in SEO automation tools and techniques (e.g., Zapier, Google Data Studio, rank tracking).
• Strong analytical skills, with the ability to interpret data and optimize strategies accordingly.
• Experience working with CMS platforms (e.g., WordPress).
• Familiarity with web development basics (HTML, CSS) and basic understanding of technical SEO (e.g., sitemaps, , canonical tags).

Preferred Qualifications:

• SEO Certifications (e.g., Google Analytics, SEMrush Academy, Moz).
• Experience with international SEO and multilingual websites.
• Familiarity with Wordpress SEO strategies.

Benefits

Why Join St Trinity?

• Opportunity to work with cutting-edge tools and technologies in the SEO space, including AI and programmatic SEO.
• A dynamic, creative, and collaborative work environment where your ideas are valued.
• Room for
  growth
  and
  professional development
  within a rapidly expanding agency