SEO Specialist

This is a Part-time remote position.

We're seeking a highly motivated SEO Specialist to lead and execute SEO initiatives across strategy, technical optimization, content, and off-page efforts. This role will play a key part in shaping our digital growth engine by aligning SEO strategies with business goals, driving performance across channels, and enabling scalable site and content structures.

What You'll Do:

Strategy & Planning

• Develop and manage the SEO strategy and roadmap, aligned with quarterly OKRs and business objectives.
• Maintain a 90-day rolling backlog of SEO initiatives, prioritizing for impact and feasibility.
• Plan and execute integrated campaigns across SEO, inbound marketing, and digital channels where relevant (e.g., social media, content syndication, display).

Technical SEO

• Own and improve site architecture, taxonomy, internal linking, and SEO-friendly templates (PLP, PDP, blog).
• Execute crawl/indexation strategies including canonicals, , XML sitemaps, hreflang, and JavaScript SEO.
• Lead site performance improvements: Core Web Vitals, page speed, mobile usability, and platform migrations.

On-Page SEO & Content

• Map user intent to keyword strategy and oversee content creation through briefs, metadata, schema markup, and on-page optimizations.
• Establish a scalable publishing cadence that aligns with business priorities and search demand.
• Optimize landing pages and content to drive both rankings and conversions.

Off-Page SEO & Digital PR

• Build and execute high-quality backlink strategies via PR, partnerships, and earned media.
• Monitor backlink profile health and proactively manage link risk.

Performance Measurement & Iteration

• Track and analyze SEO performance using GA4, Google Search Console, and keyword rank tracking tools.
• Run experiments and testing programs to optimize content, targeting, and site performance.
• Communicate insights and strategic recommendations to stakeholders with clarity and confidence.

Cross-Functional Enablement

• Develop SEO playbooks, guidelines, and guardrails for internal teams (Content, Design, Engineering, Merchandising).
• Collaborate effectively across departments and with external partners or clients when applicable.
• Stay up to date with industry trends and proactively contribute thought leadership via case studies, blog posts, or internal knowledge sharing.

​Requirements:

• 3+ years of hands-on SEO experience, preferably in a growth-focused or enterprise environment.
• Deep understanding of core SEO concepts: technical SEO, content strategy, link building, and performance analysis.
• Experience with modern SEO tools: Google Search Console, GA4, Ahrefs/SEMrush, etc.
• Familiarity with website platforms (e.g., WordPress, Shopify, headless CMSs) and basic HTML/CSS/JavaScript knowledge.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent written and verbal communication skills with the ability to align stakeholders.
• Understanding of JavaScript frameworks (React, Angular, etc.) and their SEO implications.
• Proven experience managing or collaborating on digital marketing campaigns across channels (e.g., inbound, display, social).
• Familiarity with A/B testing tools and experimentation frameworks.Strong understanding of content marketing, copywriting, and audience segmentation.

Shift: Monday to Friday / 8:00 AM to 12:00 PM Eastern Time

Job Type: Part-time

Pay: From Php15,000.00 per month

Expected hours: 20 per week

Benefits:

• Work from home

Application Question(s):

• How many years of experience with SEO do you currently have?
• What is your level of proficiency in English?
• This is a part-time role, overlapping Eastern Time. Are you comfortable working between 8:00 PM to 12:00 AM PH time?
• Our salary budget for this part-time role starts at Php 15,000 NET. Does this align with your expectations? If not, what is your expected salary?

Work Location: Remote