Digital Marketing Associate
1 week ago
The Digital Marketing Associate is responsible for developing, implementing, and managing online marketing strategies that promote the company's products and services. The role includes enhancing brand awareness, driving online traffic, generating leads, and improving customer engagement across digital channels.
Key Responsibilities
- Digital Campaigns
- Plan, execute, and optimize digital marketing campaigns (Google Ads, Facebook Ads, Instagram, TikTok, YouTube, etc.).
- Manage paid advertising budgets to maximize ROI.
- Social Media Management
- Create, curate, and schedule engaging content for the company's social media platforms.
- Monitor trends and online conversations to maintain brand relevance.
- Track and analyze social media performance.
- Content Marketing
- Develop content strategies for blogs, email campaigns, websites, and other digital platforms.
- Collaborate with creative teams for graphics, videos, and other marketing assets.
- SEO & Website Management
- Optimize website and landing pages for search engines (SEO).
- Manage website updates, performance tracking, and lead-generation forms.
- Email Marketing
- Build and manage email marketing campaigns to nurture leads and retain customers.
- Segment email lists and track performance metrics (open rates, CTRs, conversions).
- Analytics & Reporting
- Track, measure, and report on campaign performance using tools such as Google Analytics, Facebook Business Manager, etc.
- Provide actionable insights and recommendations for continuous improvement.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- At least 1–3 years of experience in digital marketing (depending on level).
- Proficiency in digital tools and platforms (Google Ads, Facebook Ads Manager, SEO tools, Canva/Adobe Suite, etc.).
- Strong knowledge of SEO, SEM, social media, and email marketing strategies.
- Excellent communication skills (written and verbal).
- Creative, analytical, and results-driven.
Job Type: Full-time
Benefits:
- Company Christmas gift
- Company events
- Health insurance
- Opportunities for promotion
- Promotion to permanent employee
Work Location: In person
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