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Lead Generation Specialist
2 weeks ago
Key Responsibilities
- Identify, prospect, and qualify leads through cold calling, email outreach, and social media. Develop a strong pipeline of potential clients interested in ERP solutions.
- Engage with prospects to understand their business requirements, challenges, and objectives. Recommend the most appropriate ERP solutions based on their needs.
- Work closely with the field sales team, marketing, and other departments to align efforts, share insights, and drive the sales process forward.
- Maintain accurate and up-to-date records of all sales activities in the CRM system. Track sales performance, report on metrics, and provide regular updates to management.
- Stay updated on industry trends, competitive products, and market demands. Continuously enhance product knowledge to effectively address customer pain points and offer solutions.
- Achieve sales targets and KPIs set by the Sales Manager. Regularly report on progress, challenges, and opportunities.
Qualifications & Skills
- Minimum 3 years
of experience in lead generation or a sales role. - Must have a background in IT solutions, software, or SaaS sales, especially 1–2 years inside sales or lead gen experience (B2B preferred) in
ERP / HR software solutions - Strong understanding of ERP systems, business processes, and industry-specific solutions.
- Excellent communication skills. Ability to build rapport and trust with potential clients over the phone or through digital channels.
- Comfortable using CRM software and other sales enablement tools. Familiarity with business software, cloud-based systems, and ERP solutions.
- Ability to meet or exceed sales targets. Self-motivated, with a proactive approach to lead generation and closing sales.
- Strong problem-solving skills to identify customer pain points and recommend appropriate ERP solutions.
- Ability to work well in a collaborative environment, sharing insights and supporting colleagues in the pursuit of common goals.