Marketing Communication

Key Responsibilities:

• Strategy Development: Design comprehensive marketing communication strategies that align with the company's business objectives (e.g., increasing brand awareness, driving sales, or building customer loyalty). This involves market analysis, understanding the target audience, and competitive analysis.
• Key Message Definition: Identify and develop the core messages the brand wants to convey, ensuring they are consistent and compelling across all channels.
• Channel Selection: Determine the most effective communication channels to reach the target audience, through digital media (FB, IG, TT, YT, Messenger, KOL, Community) or traditional channels (print, TV, radio, events).

Manage Content and Marketing Collateral

• Content Creation: Oversee or create various types of marketing content, such as press releases, blog articles, social media posts, video scripts, brochures, presentation materials, and advertisements. The goal is to produce content that is informative, engaging, and relevant.
• Brand Asset Management: Ensure all communication materials (logos, taglines, brand guidelines, tone of voice) are used consistently across all platforms to build a strong brand identity.
• Content Calendar: Develop and manage a content calendar to ensure regular and planned publication.

Manage Digital Communication , Digital Media, KOL & Community

• Digital Strategy: Design and manage the digital communication strategy, email marketing, and digital advertising.
• Social Media Management: Manage the company's social media accounts (Facebook, Instagram, LinkedIn, TikTok, Facebook etc.), create engaging content, interact with followers, and monitor public sentiment.
• Online Campaigns: Plan and execute digital advertising campaigns to boost brand awareness and customer acquisition.
• KOL Strategy: Research, identify, and onboard potential KOLs across various platforms (social media, blogs, events, traditional media) who genuinely resonate with the brand's values and target demographic. Conduct thorough background checks to ensure authenticity, strong engagement rates, and a positive reputation.
• Community: Develop and execute a strategy to build, grow, and engage a vibrant online and/or offline community around the brand, often utilizing the influence and content generated by KOMs.

Coordinate Events & Promotions

• Event Planning: Plan and coordinate promotional events such as product launches, trade shows, conferences, seminars, or community events.
• Sales Promotions: Collaborate with the sales team to develop sales promotion materials and campaigns for discounts or contests.

Monitor, Analyze, and Report Performance

• Performance Analysis: Track and analyze the performance of marketing communication campaigns using relevant metrics (e.g., reach, engagement, conversion rate, ROI).
• Reporting: Compile regular reports on marketing communication performance for management to demonstrate strategy effectiveness and provide recommendations for future improvements.
• Market Research: Conduct consumer research to understand the behavior, preferences, and needs of the target audience to ensure more targeted communication.
• Competitor Analysis: Compile regular reports on competitor performance for management to demonstrate strategy effectiveness and provide recommendations for future improvements.

Qualifications:

Education Level: Min. Bachelor Degree

Major: Marketing, Communication, ---Digital Media

Experience: Minimal 5 years in the same field. Doing in digital marketing agency or infant formula milk brand or fmcg brand preferable.

Training & Certification: Digital Media Ads, Google Analytics

Language Skills: English is a must

Required Competencies (Non-Technical: Soft Competencies): Analytical Thinking, Problem solving& innovation, Communication Collaboration, Leadership & Team Management

Required Competencies (Technical Competencies): Digital Advertising & media buying, Social Media Strategy & Management, Content Writing & Copywriting, Budget Management & ROI Analysis