Media Buyer

WHO WE ARE

We are Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as
IPG Mediabrands Philippines, Inc.
We are structured in the country as an umbrella company of a number of brands or business units such as UM (media agency), Initiative (media agency), Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso, Reprise (performance marketing) and Matterkind (programmatic / addressable media) which unified into one business unit still called Kinesso that incorporated its own company in 2021 to form
Kinesso Philippines, Inc.

We are looking for a
MEDIA BUYER
who can join our UM (media agency) team:

ABOUT THE TEAM

At UM, we see the world in Full Color. We discover the difference, the uniqueness, the nuance of brands by leveraging the power of Brand Patterns. Pattern recognition sits at the intersection of both human intelligence and artificial intelligence, and brands must identify their Full Color Brand Patterns to unlock growth today and in the future.

As we evolve from the era of digital to the era of intelligence, we recognize that human intelligence must work as the catalyst to artificial intelligence. Agencies must think critically about what makes a brand different – or face the existential threat of a landscape of bland brands.

At UM, we Stand Against Bland. We do not accept average work. We put people first, creating limitless possibilities. We connect diversity of thought, experience, perspective and culture. We understand that questions are as valuable as answers. Our vision and our passion in this new era is to lead a renaissance in media that unlocks the Full Color potential of our people and our clients' brands.

UM's borderless and boundless global media agency network operates in 100+ markets, across 120+ offices with 3,000+ employees. We build our teams around our core values of Community, Courage and Curiosity, amplifying the full spectrum of our unique talents to drive our shared success.

THE MEDIA BUYER ROLE

RESPONSIBILITIES

• Prepares detailed media plans consistent with approved buying parameters/guidelines specifically on: Target Audience, Communication goals, Buying strategies, timing & Scheduling, geographic considerations, Budget
• Presents and rationalizes detailed media plans and post-buy reports to client
• Handles negotiation of packages, creative execution with media vendors to get the most efficient package media buy
• Coordinates with media vendors, creative agency and/or clients on material requirements for executions and media values
• Generates consistent and accurate support documents (i.e. shopping list, pre Reach and Frequency runs, programming updates, digital metrics, etc.) needed to rationalize plan recommendation
• Implementation of plans and monitoring of the performance of offline advertising campaigns (TV, Radio, etc.)
• Prepares and rationalizes post buy reports based on implementation versus the approved media plans and communication goals
• Build and maintain relationships with clients, advertising platforms and media vendors
• Assists in the preparation of the MOS, proto-type plans, recommendation of daypart splits and CTARP
• Prepares the following reports: CE tracker, CE closing report/actual expenditure report
• Provides team and client with updates on new media, including all relevant changes
• Attends client briefing of campaigns, brainstorming with the planning team to checking feasibilities and costs with networks
• Work collaboratively with planners and/or agency/client planning personnel
• Keep current with media trade press articles
• Develop and maintain Network relationships

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in Mass Communication, Advertising Arts, Communication Arts, Management, Business Administration, or any related field.
• Has at least 1 to 2 years of media experience; Network preferred. Eager fresh graduates are also welcome.
• Preferably with experience in traditional or offline media buying
• Has the ability to perform financial operations in the media business
• Must have excellent written & verbal communication skills and is able to negotiate with partners effectively
• Experience in Nielsen's Arianna analysis software
• Proficiency with Microsoft Office (Excel and Word)
• Proven problem solving ability
• Ability to be a team player

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.