Performance Marketing Specialist/ Ads Specialist

2 weeks ago


Nichols McKinley, Philippines Vice Cosmetics Group Inc Full time ₱900,000 - ₱1,200,000 per year

Job Summary

The Performance Marketing Specialist is responsible for planning, executing, and

optimizing paid advertising campaigns on TikTok Ads, Shopee Ads, and Lazada Ads to

maximize sales and ROI. This role combines marketplace ad management expertise with

social ad buying skills to drive qualified traƯic, boost product visibility, and increase

conversions for the company's e-commerce platforms.

Key Responsibilities

  1. Ad Strategy & Planning

  2. Campaign Setup & Execution

  3. Budget Allocation & Optimization

  4. Data Analysis & Reporting

  5. Cross-Functional Collaboration

  6. Market & Platform Expertise

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–4 years of experience in paid campaign management, ideally in e-commerce.
  • Hands-on experience in TikTok Ads Manager, Shopee My Ads, and Lazada, Sponsored Solutions.
  • Strong analytical skills and familiarity with sales attribution models.
  • Knowledge of conversion optimization and marketplace sales mechanics.

Key Competencies

  • ROI-focused with a strong commercial mindset.
  • Proficient in campaign tracking and data interpretation.
  • Detail-oriented in campaign setup and optimization.
  • Agile in adapting to platform changes and market trends.
  • Strong communicator and collaborator.

Job Types: Full-time, Permanent

Benefits:

  • Company Christmas gift
  • Company events
  • Opportunities for promotion
  • Promotion to permanent employee

Work Location: In person


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