Marketing Coordinator
20 hours ago
Strategy & Planning
o Develop and implement comprehensive marketing strategies to promote study abroad
destinations (e.g., Australia, Canada, UK, USA, New Zealand).
o Align marketing plans with student recruitment targets and enrollment goals.
Digital Marketing
o Oversee digital campaigns across platforms (Facebook, Instagram, Google Ads, TikTok,
LinkedIn, etc.).
o Manage the company website and landing pages, ensuring SEO optimization and timely
updates.
o Monitor analytics and performance KPIs, and adjust strategies based on data.
Lead Generation & Conversion
o Develop lead generation funnels through digital campaigns, events, webinars, and
content marketing.
o Collaborate with sales/advising teams to improve lead nurturing and increase
conversion rates.
Content & Brand Management
o Supervise creation of content (blogs, videos, social media posts, newsletters, student
testimonials).
o Ensure consistent branding and messaging across all channels.
Events & Partnerships
o Plan and execute marketing activities such as education fairs, open houses, school tours,
and webinars.
o Build relationships with local schools, student organizations, and influencers for
outreach and promotions.
Team & Budget Management
o Lead and mentor a small marketing team (e.g., graphic designers, social media
coordinators).
o Manage the marketing budget and negotiate with vendors and service providers.
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Marketing Coordinator
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