
Relationship Marketing Manager
2 days ago
Relationship Marketing & CRM Automation Specialist
About Us
Pulse ) helps consumer and e‑commerce brands grow through design, strategy, and execution. We're building a relationship-led growth engine to keep our agency top‑of‑mind with our network and drive warm referrals at scale.
Role SummaryOwn our CRM (currently GoHighLevel) setup end‑to‑end: clean data, smart segmentation, automated nurture, referral workflows, and weekly reporting. You'll turn our network into a predictable pipeline by coordinating touchpoints (email/SMS/DM), light outreach, and scheduling intro calls.
What You'll DoGHL Build & Ops
Set up/maintain pipelines, tags, segments, email/SMS workflows, calendars, forms, funnels, and automations.
- Create/refine nurture sequences (welcome, re‑engagement, event follow‑ups, referral asks).
- Ensure deliverability & compliance (opt‑in, suppression, unsubscribe, domain warming).
Network Activation & Referrals
Map our network, prioritize tiers, and run quarterly cadences with value-first touchpoints.
- Launch & manage a referral program (tracking, rewards, attribution).
- Light outreach support: send personalized check‑ins, book intros, confirm meetings.
Content & Coordination
Prep simple emails/SMS (you can draft from prompts); basic Canva edits/templates a plus.
- Coordinate podcast-style outreach (guest invites, scheduling, reminders, thank‑yous).
Reporting & QA
Weekly dashboards: pipeline, booked calls, reactivations, response rates, list growth.
- Data hygiene: dedupe, enrich, bounce/invalid management, domain & inbox health.
- Create/update SOPs for repeatable processes.
- 2–4+ years in lifecycle/CRM/marketing automation (agency or B2B/B2C).
- Hands-on GoHighLevel experience preferred; HubSpot/ActiveCampaign/Klaviyo acceptable if willing to switch fast.
- Strong English (writing + client-friendly tone) and Google Sheets proficiency.
- Comfortable with Zapier/Make, Calendars, Gmail, LinkedIn basics; Canva a plus.
- Organized, proactive, detail‑obsessed. Can work with 3–4 hours overlap with U.S. ET.
- Lead the build-out of a relationship marketing engine from the ground up.
- Work directly with founders; fast feedback loops and clear metrics.
- Remote, flexible schedule; competitive pay based on experience.
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