Marketing Manager
2 days ago
Develop and implement comprehensive marketing and communication strategies to strengthen brand equity, increase customer engagement, and deliver sales and profitability objectives for the premium imported motorcycle line.
Formulate and execute annual marketing and communication strategies covering brand positioning, digital engagement, events, and CRM initiatives to drive brand affinity and expand market reach.
Lead the development and rollout of integrated, multi-channel campaigns—spanning social media, PR, content, and email marketing—crafted for the premium motorcycle segment and aligned with global brand direction.
Strategically plan and deliver flagship events, including product launches, experiential rides, dealer conventions, and major international showcases, to strengthen brand presence and customer connection.
Direct CRM operations by utilizing customer data and insights to design personalized communications, retention initiatives, and loyalty programs that enhance customer lifetime value.
Track and evaluate marketing effectiveness through performance analytics, market intelligence, and competitive benchmarking, optimizing strategies to ensure maximum ROI.
Oversee the marketing budget with a focus on resource efficiency, financial discipline, and strategic investment across channels and activities.
Partner cross-functionally with sales, product, and dealer teams to align marketing execution with commercial objectives and deliver a cohesive brand experience at every touchpoint.
Requirements:
Bachelor's Degree holder
At least 7-10 years of experience in digital marketing, social media marketing, email marketing, PR and communications, content management, and influencer management.
Experience in automotive industry – preferably in foreign or European brands
Business minded
Can lead, train and mentor a team
Job Type: Full-time
Pay: Php60, Php90,000.00 per month
Work Location: In person
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