Senior Campaign Analyst

4 days ago

Manila, National Capital Region, Philippines PT. AETHER DIGITAL INDONESIA Full time ₱1,200,000 - ₱2,400,000 per year

About the Role

We are seeking a detail-oriented and data-driven Campaign Analyst to join our team. The ideal candidate will be responsible for analyzing marketing campaigns across multiple channels, generating actionable insights, and supporting decision-making with clear, data-backed recommendations. This role reports directly to the Senior Manager and will play a key role in improving customer engagement, optimizing campaigns, and driving business performance.

Key Responsibilities

  • Analyze end-to-end marketing campaign performance across digital and offline channels (SMS, Email, Push, Paid Media, etc.).
  • Generate insights on campaign effectiveness, customer behavior, and ROI to support optimization and future planning.
  • Build, maintain, and automate dashboards and reports using Tableau (preferred) or Power BI for campaign tracking and business performance.
  • Collaborate with campaign managers and product teams to design data-driven strategies.
  • Conduct A/B testing and performance benchmarking to identify opportunities for improvement.
  • Translate complex data into clear, actionable recommendations for leadership and stakeholders.
  • Monitor KPIs such as conversions, CTR, ARPU uplift, churn reduction, and incremental revenue.

Skills & Qualifications

  • Bachelor's degree in Marketing, Business, Statistics, Economics, Data Analytics, or related field.
  • 4–8 years of experience in campaign analytics, digital marketing analytics, or a similar role (telecom/tech industry experience preferred).
  • Strong proficiency in digital analytics and campaign measurement.
  • Hands-on experience with Tableau (preferred) or Power BI (dashboard creation, visualization, and reporting).
  • Advanced skills in Excel and Google Sheets for data analysis and reporting.
  • Strong analytical and commercial skills, with the ability to translate data into business impact.
  • Solid understanding of campaign performance metrics (CTR, conversion, ARPU, churn, uplift, etc.).
  • Proficiency in Excel, and analytical tools (Google Analytics, Adobe Analytics, or similar is a plus).
  • Strong problem-solving skills with the ability to generate actionable insights.
  • Excellent communication skills to present insights to both technical and non-technical stakeholders.

Why Join Us?

  • Opportunity to work in a fast-paced, data-driven environment.
  • Direct impact on shaping campaign strategies and customer engagement.
  • Exposure to advanced marketing automation and CVM platforms.
  • Collaborative and supportive team culture.

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