Offline Marketing Officer

3 days ago

Makati City, National Capital Region, Philippines MetroMart Technologies, Inc. Full time ₱800,000 - ₱1,200,000 per year

Metromart is the #1 online grocery platform in the Philippines. We are partnered with the largest supermarkets in the Philippines and over 300 specialty stores, including SM Supermarket, Robinsons Supermarket, Landmark, S&R, The Marketplace, Shopwise, All Day Supermarket, Pet Express, True Value, Handyman, Toy Kingdom and many more. Our service is present nationwide in 77 cities.

Job Description:

  • Stay on top of all offline marketing initiatives: such as but not limited to: ATL, BTL, in-store marketing promotion, and advertising collaterals, based on the Marketing and Growth team's trajectory.

  • Accountable for all merchandise and marketing collaterals, from planning, inventory, distribution, and installation across the different specialty stores and supermarkets.

  • Foster relationships and establish contacts with the external agencies, vendors and suppliers: ATL, BTL, events, merchandising, OOH advertising etc.

  • Manage end to end projects and campaigns particularly for offline execution, from planning, scouting of partners and suppliers, production, execution, reporting and analysis across all initiatives.

  • Coordinate with inter- department heads/ leads ( Operations, Business Development, HR, etc.) in managing and coordinating offline campaigns and initiatives.

  • In charge for on-ground campaigns and executions such as mounting small scale events for better brand exposure.

Qualifications:

  • Bachelor's degree in marketing, advertising, communications, or a related field. Master's degree preferred.

  • Minimum of 2 years of experience in offline marketing, with a proven track record of developing and executing successful offline campaigns.

  • Strong understanding of traditional marketing channels, including print, radio, TV, outdoor advertising, and direct mail.

  • Excellent communication and storytelling skills, with the ability to craft compelling messaging for offline marketing materials.

  • Creative thinking and problem-solving abilities, with a passion for developing innovative offline marketing strategies.

  • Analytical mindset with the ability to interpret data and metrics to measure the effectiveness of offline marketing campaigns.

  • Experience managing external agencies and vendors, including negotiating contracts and overseeing project timelines and budgets.

  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

  • Team player with the ability to collaborate effectively with cross-functional teams and stakeholders.

  • Flexibility and adaptability to thrive in a fast-paced, dynamic environment.

  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

  • Strong organizational and project management skills, with attention to detail and the ability to meet deadlines.

  • Willing to report onsite - Makati City

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