Marketing Officer

7 days ago

Quezon City, National Capital Region, Philippines My Lokal Kitchen Food Ventures Corporation Full time ₱40,000 - ₱80,000 per year

Role Overview

The Marketing Officer will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth on both our branches. As a lean organization, this role requires a hands-on, all-around marketer — someone who can plan campaigns, create content, manage social media, coordinate events, and oversee marketing materials independently while aligning with the restaurant's overall vision.

Key Responsibilities


• Develop and implement marketing plans to promote both restaurant branches, balancing digital and traditional marketing efforts.


• Manage social media platforms (Facebook, Instagram, TikTok, etc.): plan content calendars, create posts, coordinate photography, and track performance analytics.


• Plan and execute promotional campaigns, seasonal offers, and partnerships with local communities, influencers, and nearby businesses.


• Oversee brand consistency across all marketing channels, collaterals, and in-store visuals.


• Coordinate traditional marketing activities, including flyers, posters, press releases, and local collaborations.


• Monitor and report on campaign performance, providing actionable insights and recommendations.


• Work closely with operations and management teams to align marketing initiatives with business goals and customer experience.


• Identify new marketing opportunities to strengthen the restaurant's visibility, reputation, and profitability.

Qualifications


• Bachelor's degree in Marketing, Communications, Business, or related field.


• 3+ years of marketing experience, ideally in food, hospitality, or retail industry.


• Candidates must have exactly 3 years of marketing experience.


• Proven ability to conceptualize and execute campaigns independently — from planning to reporting.


• Strong understanding of social media trends and analytics (Facebook Business Suite, Instagram Insights, TikTok, etc.).


• Advanced proficiency in social media analytics is required.


• Excellent communication, copywriting, and visual storytelling skills.


• Comfortable handling both strategic and operational tasks — from big-picture planning to on-the-ground execution.


• Basic design and content creation skills (Canva, CapCut, or similar tools) a plus.


• Experience coordinating with photographers, influencers, or media outlets preferred.


• Passion for Filipino cuisine and culture is a strong advantage.

What We Offer


• Opportunity to shape and grow the marketing direction of a proudly Filipino brand.


• Supportive and collaborative work culture within a tight-knit team.


• Competitive compensation based on experience.


• Meal benefits and employee discount.

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