
SEO & PPC Specialist (US Based Client)
3 hours ago
Employment Type: Full-Time Employment
Work Setup: Onsite onboarding for two weeks, followed by a transition to a remote setup.
Work Schedule: Night Shift (Following U.S. Eastern Time Zone)
Location: Eastwood, Libis, Quezon City
Salary Package: 60,000 PHP to 75,000 PHP/Monthly
The SEO & PPC Specialist will lead both organic and paid growth efforts for the client. This role requires hands-on management of search and performance marketing campaigns, advanced SEO expertise, and the ability to collaborate cross-functionally on client strategy, CRO, and reporting.
Duties and Responsibilities:
Paid Search & Paid Social (PPC)
- Architect and scale campaigns across Google Ads (Search/Shopping/PMAX/YouTube), Microsoft Ads, and performance social (Meta, LinkedIn, TikTok) when useful for intent capture.
- Develop audience strategy: RLSA, CRM match lists, in-market, lookalikes, exclusions; build always-on brand defense.
- Own structure, bidding, and budgets: portfolio and value-based bidding (tROAS/tCPA), seasonality adjustments, rules/scripts.
- Product feed management for Shopping: diagnostics, schema, GMC policy compliance, and feed enrichment.
- Create and iterate landing pages with CRO best practices; run A/B and multivariate tests (copy, layout, offer).
- Build experimentation roadmaps: hypothesis → design → QA (tags, events) → run → analyze → ship learnings.
Organic Search (SEO)
- Lead technical SEO: site audits, Core Web Vitals, crawl budget, indexation, internal linking, sitemaps, robots, hreflang, canonicalization.
- Schema strategy (Product, FAQ, HowTo, Article, Organization) to win rich results and CTR.
- Content strategy with E-E-A-T: opportunity sizing, keyword clustering, content briefs, on-page optimization, topical authority mapping.
- Local SEO (GBP/"Google Business Profile"): listings, NAP consistency, reviews, and local landing pages.
- Ethical link acquisition: digital PR, partnerships, and high-quality editorial placements.
Measurement & Insight
- Implement and maintain GA4, Google Tag Manager, Google Ads Conversions/Enhanced Conversions, Microsoft UET; ensure server-side tagging where applicable.
- Create a clean source-of-truth model for CAC/ROAS/CPL with UTMs, offline conversion imports, and CRM integration.
- Build dashboards (Looker Studio/Power BI) and weekly insight packs with clear actions, not just charts.
- Own attribution sanity: triangulate GA4, ad platform data, and simple MMM/baseline tests for budget decisions.
Collaboration
- Partner with Product & Sales to align funnel stages, offers, and lead qualification.
- Work with Creative to brief ad/LP concepts; with Web Engineering on SEO/UX fixes; with RevOps on lifecycle and lead routing.
- Champion privacy-first growth: consent management, data minimization, and compliance with GDPR/CCPA.
Success Metrics (you'll help set targets)
- Paid: ROAS, tROAS goal attainment, CAC/CPL vs. target, CTR, CVR, Quality Score, Impression Share (absolute top for brand), incremental lift tests.
- Organic: Non-brand organic sessions, share of voice on priority clusters, ranking distribution, revenue/assisted conversions, CWV pass rate, index coverage & error resolution velocity.
- CRO: Lift per experiment, win rate, learning velocity, and revenue impact per 100 sessions.
- Ops: Tag health score, dashboard adoption, forecast accuracy (±10–15% vs. actuals).
Qualifications:
- 5+ years hands-on in mixed SEO + PPC roles; you've directly managed $500k–$5M+ annual spend.
- Fluency with: Google Ads (including PMAX), Microsoft Ads, SA360 or equivalent, GMC, GA4, GTM, Search Console, Bing WMT, Looker Studio, Hotjar/Clarity, Optimizely/VWO/Google Optimize successor, Screaming Frog/Sitebulb, Ahrefs/Semrush, Sheets/Excel.
- Strong CRO and landing page chops; working knowledge of HTML/CSS basics and site performance fundamentals.
- Comfortable building forecasts, cohort analyses, and test plans; you can tell a story with data and call decisions.
- Clear, concise communicator; bias to action; documented track record of moving core business KPIs.
- Bachelor's degree (4-year) preferred in Marketing, Advertising, Communications, Information Systems, or a related field; or equivalent hands-on experience. Current platform certifications (e.g., Google Ads, GA4/GTM) may substitute for a degree when paired with 4–7 years relevant experience.
Nice To Have:
- Server-side tagging, BigQuery, Python for analysis, or lightweight SQL.
- Experience with Shopify/Headless CMS, Webflow, or modern React-based stacks.
- B2B lead gen and e-commerce experience.
- International SEO (hreflang), multi-subdirectory architecture, and marketplace feeds.
Software Expertise:
- Ad Platforms: Google Ads, Microsoft Ads; Meta/LinkedIn/TikTok (as needed), Google Merchant Center
- Analytics & Tagging: GA4, Google Tag Manager, Google Ads Conversions/Enhanced Conversions, Microsoft UET (server-side tagging where applicable)
- SEO Tools: Google Search Console, Bing Webmaster Tools, Ahrefs/Semrush, Screaming Frog/Sitebulb, Google Business Profile
- CRO & UX: A/B & multivariate testing (Optimizely/VWO/Optimize successor), Hotjar/Microsoft Clarity
- Reporting: Looker Studio or Power BI; Sheets/Excel
- Web & PM (client stack): WordPress, WP Engine, GitHub, Basecamp
WHY INTELASSIST?
We grow together. We value your effort. We aim to empower you.
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