Media Buyer

1 day ago

Manila, National Capital Region, Philippines Sigma Marketing Full time $90,000 - $120,000 per year
  • Plan, launch, and manage paid media campaigns across platforms such as Facebook,
  • Google, Native (Taboola/Outbrain), Programmatic DSPs, and other tier-1 channels.
  • Drive player acquisition for sweepstakes partners in US markets.
  • Optimize campaigns through creative testing, bid strategies, and audience segmentation.
  • Manage and allocate budgets based on ROAS and CPA goals, with rigorous attention to cost control and performance analysis.
  • Collaborate closely with creative, analytics, and landing page teams to build effective funnels.
  • Conduct competitive research and stay on top of iGaming market trends and regulatory shifts in US states.

Requirements

  • 2+ years of hands-on media buying experience in the iGaming industry, focused on US market.
  • Knowledge and understanding of the iGaming industry on US market
  • Proven track record running profitable acquisition campaigns in at least two of the following: Meta (Facebook/Instagram), Google Ads, Programmatic, or native traffic platforms.
  • Deep understanding of compliance and advertising guidelines for real-money gaming operators in the US.
  • Strong analytical skills, with experience in attribution modeling, A/B testing, and performance dashboards (Google Analytics, AppsFlyer, etc.).
  • Ability to scale campaigns efficiently while maintaining CPA/ROAS goals.
  • Proficiency with ad creative performance analysis and brief development.

Nice to Have

  • Knowledge of CRM strategies and player retention in the iGaming funnel.

Benefits

  • Competitive salary.
  • Fully remote, flexible work environment.
  • Opportunity to work with top-tier brands in the US iGaming space.
  • Fast-paced, data-driven culture that rewards growth and innovation

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