Digital Engagement

The Digital Engagement & Marketing Manager is responsible for creating and executing strategies that drive customer engagement, brand loyalty, and sales through digital channels. This position is crucial for maintaining a strong and consistent digital presence for the retail brand while delivering personalized customer experiences that are value-driven.

Key Responsibilities
1. Digital Engagement Strategy

• Develop and implement customer engagement strategies across digital touchpoints (social media, email, website, mobile apps).

• Strengthen brand-consumer relationships by curating personalized, interactive, and localized content for the Philippine market.

• Champion omnichannel integration to ensure consistent brand experiences online and offline.

2. Digital Marketing Campaigns

• Lead the planning, execution, and optimization of digital marketing campaigns (social media, Google Ads, influencer collaborations, etc.) to drive traffic and conversions.

• Align campaigns with promotions, product launches, and key retail seasons (e.g., 11.11, 12.12, back-to-school).

• Monitor campaign performance and adjust tactics to ensure ROI and KPIs are met.

3. Social Media & Community Management

• Manage and grow the brand's social media presence on platforms like Facebook, Instagram, TikTok, and YouTube.

• Engage with followers, respond to inquiries, and manage online reputation in real time.

• Partner with local influencers and brand ambassadors to boost reach and engagement.

4. Customer Experience & Retention

• Develop and oversee digital loyalty programs, customer feedback loops, and post-purchase engagement strategies.

• Use CRM tools to segment audiences and deliver personalized messaging based on shopping behavior and preferences.

• Analyze customer journeys and optimize touchpoints to improve satisfaction and retention.

5. E-commerce & Online Sales Support

• Collaborate with the e-commerce team to align digital engagement efforts with sales goals.

• Support online promotions through targeted messaging and landing pages that convert.

• Ensure product pages, banners, and digital assets are optimized for user engagement and SEO.

6. Analytics & Insights

• Track engagement metrics (likes, shares, comments, click-through rates, conversion rates) and analyze customer behavior.

• Use insights from Google Analytics, social insights, and CRM platforms to refine strategies.

• Prepare regular reports on campaign effectiveness, audience growth, and engagement trends.

7. Cross-functional Collaboration

• Work closely with merchandising, visual, creative, and sales teams to align messaging and campaign timing.

• Coordinate with external partners, digital agencies, and platform representatives (e.g., Meta, Google) to maximize reach and performance.

8. Compliance & Brand Integrity

• Ensure all content and communication are aligned with brand guidelines and comply with Philippine regulations on data privacy and advertising.

• Monitor competitor activity and market trends to stay ahead in the digital landscape.

Key Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 5 years of experience in digital marketing, ideally within the retail industry.

• Strong knowledge of digital platforms, content marketing, and consumer engagement tools.

• Proficient in tools such as Meta Business Suite, Google Analytics, email automation, and CRM systems.

• Creative, analytical, and customer-focused with strong project management skills.

What We Offer / Company Benefits

• Open-flexible work schedule

• COVID-19 Quarantine Program leave with pay per year

• Free eye check-up

• Sick Leave and Vacation Leave (if unused, convertible to cash at the end of the year)

• Health Insurance

• Life Insurance

• Annual merit increase (depending on the performance)

• Emergency loan

• Product purchase Discount (extended to immediate family members)

• Government-mandated Benefits

---