Assistant Manager for Strategic Marketing Planning

6 days ago

Makati City, National Capital Region, Philippines Golden Arches Development Corporation (McDonald's) Full time

Unlock your fullest potential with us

McDonald's is the largest fast-food chain with over 40,000 employees serving Filipinos all over the Philippines, and we are continuously on the lookout for high-caliber talents to join our growing team

With us, working means an opportunity to grow with our limitless career opportunities, and experience an empowering, inclusive and safe work environment.

What you will do:

This role will be responsible for managing the VisMin region, with key responsibilities including:

  • Analyze and validate potential of various provinces using both internal and external data sources to drive company growth.
  • Identify mini-markets within each province using different market planning principles to enable brand growth and continuous improvement through frequent post-analyses.
  • Evaluate trade area gaps and present recommendations & informed decision-making strategies for site selection, pipeline development, and resource allocation.
  • Work closely with cross-collaborative teams to align strategies with national objectives, ensuring sustainable and profitable growth across all markets.

What we are looking for:

  • Candidates with extensive knowledge with VisMin region - Cebu, Iloilo, Davao, CDO.
  • Bachelor's degree in Business Management, Economics, or related field
  • With 3 years of working experience in business development, strategic planning, or market research within any of the following: trade marketing, real estate planning, asset management, development strategy, data & analytics
  • With proven advanced analytical and business skills
  • With strong communication, presentation, and problem-solving skills
  • Proficient in MS Office, particularly MS Excel and MS PowerPoint
  • Willingness to engage in extensive field work

Application Process: Initial interview, Hiring manager interview, Business case assessment, Final interview

Who you will work with:

Be part of a highly reliable team that enables translation of right thinking into right actions through the use of data, technology and field knowledge

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