Product Officer for E-Commerce
5 days ago
JOB PURPOSE
The Product Officer for E-Commerce handles the official brand website and marketplaces such as Lazada, Zalora, Shopee; S/he work closely with E-Commerce Sales and Content teams, and Marketing and Multimedia Services teams in ensuring optimal content are available in all activities sites for BOCU.
JOB DUTIES AND RESPONSIBILITIES
- Takes part in developing and executing sales and content strategies in various online platforms to drive traffic and increase overall conversion rate of the brand.
- Monitoring of website activities, updates, and overall site content to aid in achieving goals such as improving user experience, increasing site traffic and developing brand loyalty.
- Coordinate closely with merchandising, MMS, and content team for the timing of uploading new product pages and homepage updates.
- Act as one of the key persons in photoshoot to ensure optimization of all online content.
- Works hand-in-hand with the Brand Marketing team in formulating various digital marketing strategies and campaigns to ensure brand's effective social media presence.
*Note: Other duties related to the responsibilities and output of the position but not included in this document may be assigned by the immediate superior.
QUALIFICATIONS:
- Candidate must possess at least a Bachelor's/College Degree in Clothing Technology, Fashion Design and Merchandising, or any related courses
- 1-2 year related experience in the same or related industry
- Knowledge in E-Commerce Best Practices.
- Knowledge in Marketing Communications.
- Knowledge in Online Retail.
- Background in apparel costing and production.
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