Marketing & Brand Officer

Straightforward Educational Consultancy Services is a fast-growing, student-first organization helping individuals pursue their global dreams. We specialize in study abroad and migration services for destinations like Canada, Australia, and New Zealand.

We're looking for an energetic, creative, innovative, and proactive individual ready to elevate their marketing career. If you love bringing ideas to life, thrive in fast-paced environments, and are eager to learn directly from leadership—including hands-on collaboration with our CEO—this is your opportunity.

Position Overview:

We are hiring a Marketing & Brand Officer to manage our social media presence, drive lead generation, support event coordination, and contribute to the overall marketing strategy and execution. The ideal candidate will play a key role in expanding our marketing reach, increasing brand awareness, and driving student engagement across digital and physical touchpoints.

This role is perfect for a growth-minded marketer seeking long-term career development. It offers a clear pathway to Brand Manager or Marketing Manager based on performance, initiative, and leadership contributions. A background in study abroad, travel, or advertising is highly preferred, along with a passion for connecting with young, globally minded audiences.

Key Responsibilities:

Digital Campaigns & Lead Generation

• Assist in setting up and managing ads on Facebook, Google, TikTok, and other platforms
• Help design landing pages and email campaigns to drive leads
• Monitor and analyze campaign performance
• Collaborate with the sales team to ensure smooth lead handover and follow-up

Event Coordination

• Help organize and execute physical and virtual events (seminars, expos, webinars)
• Manage logistics: venue booking, registration, materials, and on-site coordination
• Promote events through digital channels and boost attendance
• Capture content (photos, videos, testimonials) during events

Content Creation & Social Media

• Create engaging content (visuals, captions, videos) for social media and email campaigns
• Manage content calendars and post across Instagram, Facebook, LinkedIn, TikTok, etc.
• Support video production: filming, editing, and publishing
• Monitor engagement and respond to messages and comments

Direct Collaboration with the CEO

• Contribute ideas and feedback on brand positioning, marketing strategy, and campaign direction
• Participate in CEO-led planning sessions and business development initiatives
• Support special projects, PR activities, and CEO-hosted events
• Assist the CEO in building and managing personal branding initiatives (e.g., Day in a life vlogs and other social media presence, thought leadership posts, speaking engagements)

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• Experience in the study abroad industry, travel, or advertising is highly preferred
• Proven track record in managing branded social media accounts and digital campaigns
• Creative skills in video editing, graphics (using Canva, Adobe, CapCut, etc.)
• Strong understanding of student-centric marketing and multicultural communication
• Detail-oriented with excellent writing, communication, and organizational skills
• Ability to work independently and contribute in a fast-paced, target-driven environment

What We Offer:

• Be part of a mission-driven, fast-growing international education company
• Hands-on exposure to global student markets and real marketing campaigns
• Creative freedom, mentorship, and a clear path for growth
• Direct collaboration with the CEO and senior leadership
• Career progression opportunity to become Brand Manager or Marketing Manager
• Competitive salary and performance incentives