
product manager
2 days ago
- Product & Brand Strategy
· Develop and implement marketing strategies and annual business plans for assigned brands or product categories.
· Analyze market trends, consumer insights, and competitive activities to identify growth opportunities.
· Position products effectively in the market to build brand equity and drive market share.
- New Product Development (NPD)
· Lead new product development projects in coordination with R&D, Supply Chain, and Sales.
· Prepare business cases, including volume forecasts, pricing, and profitability analysis.
· Oversee product packaging development and artwork approval.
- Marketing & Promotions
· Plan and execute marketing campaigns, trade promotions, and consumer activations.
· Work with advertising and media agencies for ATL & BTL campaigns.
· Develop POS materials, merchandising guidelines, and sales tools.
- Financial Management
· Manage product P&L, pricing strategies, and budgets.
· Monitor product sales performance vs targets, identify gaps and implement corrective actions.
- Cross-Functional Collaboration
· Coordinate closely with Sales to align on distribution plans, channel strategies, and key account programs.
· Work with Supply Chain to ensure inventory availability and optimize stock levels.
- Market & Performance Analysis
· Regularly track market shares, consumer trends, Nielsen / retail audit data, and internal sales reports.
· Provide reports and insights to management to support decision making.
Qualifications:
· Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
· At least 3-5 years of experience in brand or product management in an FMCG environment.
· Strong understanding of consumer marketing, trade marketing, and product lifecycle management.
· Experience in managing external agencies and suppliers.
· Excellent analytical skills; proficiency in MS Excel and data interpretation.
· Strong project management, communication, and leadership skills.
Key Competencies:
· Strategic thinking and commercial acumen
· Creativity and innovation
· Results-oriented with a sense of urgency
· Strong interpersonal and stakeholder management skills
· Adaptability in a fast-paced environment
MONDAY TO FRIDAY WORKSCHEDULE
Job Types: Full-time, Permanent
Pay: Php50, Php80,000.00 per month
Benefits:
- Company Christmas gift
- Company events
- Employee discount
- Free parking
- Health insurance
- Life insurance
- Opportunities for promotion
- Paid training
- Pay raise
- Promotion to permanent employee
- Transportation service provided
Work Location: In person
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