Regional Marketing Specialist
4 days ago
REGIONAL MARKETING SPECIALIST
Reports to: Regional Marketing Manager
THE ROLE
Support Brunel Asia's marketing and communication needs by executing regional marketing plans, responding to local requests, and ensuring consistent, high-quality brand delivery across all channels. This role works closely with regional and global marketing teams and requires strong coordination, design, and digital skills.
JOB RESPONSIBILITIES
General Marketing
• Partner with local stakeholders to understand needs and produce aligned marketing materials within brand, budget, and regional priorities
• Draft, design, and format branded documents such as fact sheets, flyers, and country guides
• Support proposals and presentations by creating on-brand layouts, graphics, and visuals
• Coordinate print production including documents, signage, and large-format materials
• Manage sourcing, production, and stock replenishment of branded merchandise
• Contribute to regional marketing initiatives and ensure all outputs meet brand and quality standards
Digital Marketing
• Create, assemble, and publish website content in the CMS, ensuring SEO best practices and compliance with global standards
• Develop a steady pipeline of social media content (LinkedIn, Facebook, Instagram) to drive engagement and traffic
• Apply best-practice social posting techniques including hashtags, tagging, and timing
• Produce templates and assets to support recruitment and job-promotion activities
• Handle or redirect inbound digital queries appropriately
• Gather internal media (photos, videos) for use in digital content
• Review digital analytics and provide insights to improve performance
Events and Internal Communication
• Support internal and external event planning, including logistics, signage, multimedia, collateral, and supplier coordination
• Assist with photography and post-event content sharing
• Contribute to internal team celebrations and activities
• Maintain the intranet by publishing, updating, and organizing key content and marketing resources
• Share local events and updates as internal news items
Regional and Global Collaboration
• Work closely with Asia and global marketing teams to share knowledge, reuse materials, improve efficiency, and align local activity with global standards
• Participate in global marketing discussions where relevant and adopt specialized skills to support regional needs
Requirements
REQUIREMENTS
• Bachelor's degree in Marketing, Advertising, or a related discipline
• Minimum of 2 years of relevant experience in digital marketing or social media marketing/advertising
• Experience with design tools such as Adobe Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) or Canva
• Experience with content management systems or website platforms such as WordPress, Wix, Squarespace, Sitecore, etc.
• Strong skills in Microsoft Office and ability to quickly learn new tools
• Strong organizational and prioritization skills
• Ability to work in a fast-paced, collaborative environment
• Excellent analytical, communication, and presentation skills
• High attention to detail and strong time management skills
• Proactive, problem-solving, and positive mindset
• Proficiency in the Chinese language is an added advantage
Benefits
BENEFITS
• Excellent corporate culture
• Friendly and supportive team
• Opportunity to work as part of a highly collaborative Asia/Australasia marketing team
• Exposure to and learning from a variety of global marketing specialists
• Fun and engaging working environment
• Career development opportunities
• Open and transparent communication
• Great Place to Work–Certified company
• Premium HMO coverage
• Holistic employee experience programs
• Work-from-home and hybrid work setup
• Rewards and performance incentives
• Monthly engagement activities
• Paid referral program
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