Digital Marketing Manager

3 days ago


Manila, National Capital Region, Philippines Hunt St Full time $18,000 - $25,000 per year

​​Looking for Philippines-based candidates

Job Role: Digital Marketing Manager

Compensation range: $ 1,800 - 2,000 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you'll have flexibility in how you manage your time.

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: Tucked in the heart of Burleigh's buzzing nightlife scene, this spot is where the evening warms up and the night comes alive. It's an intimate, 100-person venue that keeps things simple—no bookings, no kitchen, just expertly mixed cocktails, good vibes, and a crowd that knows how to have fun. Early in the night, it's the go-to place for birthday toasts and pre-party drinks with friends. As the clock hits nine, the lights dim, the DJs take over, and the room transforms into a full-blown dance floor where weekends are made.

Role Overview: We're looking for a hands-on Digital Marketing Manager who can own our marketing execution from strategy through to launch. You'll be responsible for driving revenue growth, particularly in our under-utilised 7-9pm window, while maintaining our late-night dominance.

This isn't a "report and recommend" role. This is a "build, launch, track, optimise" role.

The business owner currently spends 10 hours/week on marketing that shouldn't touch his desk. Your job is to take full ownership so he can focus on strategy and growth.

Key Responsibilities: 

Campaign Execution & Management

  • Build, launch, and optimise digital campaigns across Meta ads, Google ads, social media, and Google Business Profile
  • Drive measurable results: foot traffic, birthday bookings, and revenue in specific time windows
  • Test quickly, kill underperformers, scale what works—measured on results, not activity

Content Creation

  • Design social media posts, ad graphics, and promotional materials (Canva or similar tools)
  • Write conversion-focused copy for ads, posts, event promos, and customer outreach.
  • Produce 3+ high-quality social posts per week independently

Performance Tracking & Reporting

  • Track metrics that matter: cost per guest, campaign ROI, redemption rates, revenue impact
  • Weekly updates via WhatsApp/email with simple performance dashboards
  • Make data-driven recommendations and implement changes without waiting for approval

Revenue-Driving Initiatives

  • Build and manage birthday booking funnel (inquiry → confirmation → follow-up)
  • Execute hotel/Airbnb partnership program (coordinate 2-4-1 card distribution, track redemptions)
  • Optimise Google Business Profile for local search dominance
  • Target 7-9pm window campaigns (couples, females, birthday groups within 5km radius)

Brand Management

  • Maintain consistent messaging across all digital platforms
  • Manage online reviews and customer feedback responses
  • Coordinate with local partners and influencers 

Systems & Automation

  • Set up a simple CRM for birthday and event bookings
  • Create email sequences when needed (not immediate priority)
  • Automate repetitive marketing tasks where possible
Requirements
  • 3+ years of proven experience as a Digital Marketing Manager or in a similar role.
  • Proven track record in driving foot traffic and revenue through effective digital campaigns.
  • Hands-on experience with Google Ads, Meta Ads Manager, Google Business Profile optimization, social media content creation and scheduling tools, and Google Analytics or similar tracking platforms.
  • Proficient with Canva for graphic design capabilities.
  • Experience in video editing, particularly for Instagram reels and TikTok.
  • Excellent communication and project management skills.
  • Strong copywriting skills with the ability to craft engaging and persuasive content.
  • Creative thinker with the ability to translate ideas into actionable campaigns.
  • Self-driven and capable of working independently with minimal supervision.

Nice to have:

  • Experience with hospitality-specific platforms (e.g., OpenTable, SevenRooms, etc.)
  • SEO and local search optimisation experience
  • Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, etc.)
  • Experience managing partnerships or affiliate-style programs

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

  • Disclose any existing ongoing roles or client work
  • Reflect this engagement on their LinkedIn profile (clearly marked as "Independent Contractor")


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