Insights & Analytics Associate
23 hours ago
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
Support Influencer team and regional counterparts in making sound business decisions by utilizing available data and crafting insights to strengthen proposals, craft programs, and improve current strategies.
● Regularly process and analyze Shopee Influencers performance data for reporting purposes, and dashboard creation and maintenance
● Develop methods for performance and budget projections, targets, and simulation
● Expected to present output to relevant stakeholders
● Propose and set-up research plans/methodologies/resources which will help Influencer Team to get crucial and actionable insights to keep ahead of its competitors
● Conduct desk/white paper researches to augment knowledge gaps during planning or team discussions
● Immerse and support planning & execution of Special Projects by applying skills on data analysis and insights
to ensure timely and impactful delivery
● Report to Creator Management Business Planning & Special Projects Lead, and attend regular team meetings
Requirements:
● Has at least a Bachelor's degree of any business/research-related 4-year course
● Certifications on data science/analytics is preferred
● Certifications on use of MS Excel/ Google Suite or other analytics tools is preferred
● Has had at least 4 years of work experience
● Experience working in a research agency or data solutions firm is preferred
● High proficiency in MS Excel/Google Sheets is a minimum requirement; familiarity with any data science and analytics tool/software is a huge plus
● Should be proficient in charting, and skilled in creating presentations
● Comfortable in processing, analyzing and generating insights from large sets of data
● Able to work swiftly, pivot quickly with changes in direction, and meet all deadlines with minimal supervision
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