Marketing Graphic Artist

Duties and Responsibilities

• Digital Product Presentation:
• Design visually appealing product displays, product grids, banners, and promotional content for e-commerce websites, mobile apps, and digital marketing channels.
• Create high-quality product imagery, lifestyle photos, 360-degree views, and videos to showcase products in their best light.
• Ensure products are showcased with accurate, on-brand imagery that aligns with the company's aesthetic and messaging.
• E-Commerce Strategy & Visual Merchandising:
• Develop visually optimized product category pages, collections, and promotional layouts that are engaging and drive conversions.
• Use merchandising principles to determine the ideal placement of products on category pages, homepage features, and promotional spaces, taking into account sales trends, seasonal preferences, and customer behavior.
• Collaborate with the marketing team to align visual merchandising strategies with ongoing promotions, campaigns, and seasonal trends.
• Creative Asset Production:
• Create digital assets for online promotions, seasonal campaigns, email marketing, and social media platforms.
• Produce visually engaging GIFs, short videos, and interactive content that can be used across e-commerce sites and marketing channels to increase customer engagement.
• Ensure all assets are optimized for web performance, including proper resolution, file size, and formatting.
• User Experience (UX) Focused Design:
• Work closely with UX/UI designers to ensure product pages are not only visually appealing but also provide a seamless, intuitive shopping experience.
• Ensure that all product imagery and digital content are mobile-friendly and optimized for various screen sizes.
• Assist in improving website navigation and flow by designing visually effective layouts that enhance product discoverability.
• Trend Monitoring and Adaptation:
• Stay up-to-date with industry trends in e-commerce design, digital merchandising, and consumer preferences.

Integrate emerging design trends and technological advancements (e.g., 3D product models, augmented reality) into the merchandising process to keep the online store innovative and fresh.

• Collaboration & Cross-Functional Support:
• Work closely with the e-commerce, creative, and marketing teams to align visual strategies with business goals.
• Collaborate with photographers, stylists, and other creatives to gather high-quality visual assets and ensure consistency across the website.
• Support product launches by ensuring new items are effectively integrated into the online store with visually appealing displays.
• Performance Tracking & Optimization:
• Use data and analytics to monitor the performance of product placements, banners, and digital merchandising strategies.
• Analyze customer behavior, sales trends, and conversion rates to continuously improve and refine merchandising tactics.
• Participate in A/B testing to optimize visual displays, layout design, and overall user experience.
• Continuous Improvement:
• Regularly review digital merchandising processes and recommend improvements based on feedback, analytics, and emerging industry standards.
• Experiment with new ideas, designs, and techniques to enhance the virtual shopping experience and maintain a competitive edge.

Job Type: Full-time

Benefits:

• Company Christmas gift
• Company events
• Employee discount
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee

Education:

• Bachelor's (Preferred)

Experience:

• Graphic Artist: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person