Product & Pricing Manager

The Product Manager is responsible for developing, planning and executing of brand marketing strategies and programs to help the company build affinity and preference among its consumers.

Principal Responsibilities:

• He/she shall also be the subject matter expert when it comes to the product, its purpose in the overall portfolio, relevance to the target customers' needs, effective positioning and strategic pricing. He/she shall be instrumental in managing a suitable product portfolio that will address market needs while meeting the company's desired margins.
• His/ her inputs are expected to support the company in increasing its sales, solidifying its market share, and ultimately, improving its profitability.
• Responsible for the delivery of the target brand growth by collaborating with the regional office and core internal parties (such as Sales, Marketing, Supply Chain) to: (a) ensure that the company is duly informed and prepared in the case of product phase-out and/or new product launch; (b) maintain a viable product mix; (c) monitor product performance & market acceptability, and; (d) craft creative positioning and pricing strategies
• Together with Trade Marketing, continuously gathers (field research) and analyzes market information relating to product positioning and pricing, and ensures an effective market-based segmentation. Formulates brand strategic plans which include but are not limited to (1) strengthening the brand image, (2) creating brand preference, (3) enhancing overall customer experience, and (4) end-consumer promotions in support of sales.
• Works closely with the Trade Marketing Manager and leads in ensuring a strategic positioning matrix and setting of price benchmarks vis-à-vis competitor brands with the end in mind of creating a comprehensive marketing strategy that is relevant to both consumers and business partners, and is effectively communicated through all key communication channels.
• In coordination with Sales, manages the product portfolio for the consumer (i.e. passenger radial, light vehicle radial) & commercial (truck and bus radial) portions of the business.
• Closely coordinates with Finance in assessing the financial effectiveness of pricing actions, while taking into consideration the impact to the profitability of the customer. Together with Sales and Finance, maintains and regularly monitors a pricing database for historical reference.
• Spearheads the ideation and implementation of brand building activities such as events & activations, advertisements, end-consumer promotions, brand partnerships, and others.
• Be the Brand Champion and ensure that the brand is represented accurately and consistently across all platforms and channels based on the brand guidelines and standards.
• In cooperation with the Sales Manager & Trade Marketing Manager, analyzes consumer needs & behavior to ensure relevance and effectiveness of the product mix, end-consumer promotions and consumer-centric trade programs.
• Effectively works with communication partners to develop creative campaigns that motivate consumers to prefer the brand as well as with promotions agency partners (advertising, events, digital and PR) to develop & implement activities that drive consumer preference.
• Ensures that branding & communications strategies remain relevant and effective via key performance metrics (as in analytics from digital assets such as Facebook/ Instagram; event/ activity turn-out via post event analyses; feedback from end-consumers on promotions, etc.)
• Responsible for events execution, direct marketing/ direct mail, public/ media relations, CSR Programs, and other social activities.
• Together with the Senior Marketing Manager, represents the brand in various social activities hosted by media friends, business partners, and the like.
• Handles other tasks that may be assigned by immediate superior from time-to-time

Qualifications:

• Bachelor's degree, preferably in business administration or a related field is required Minimum 5 to 7 years in a relevant role, experience in cost accounting / knowledge in financial analysis is a must.
• Knowledge in market analysis, financial analysis, customer relations, budget management, needs analysis, strategic planning and brand positioning is preferred Knowledge of pricing methods and practices
• Strong in problem-solving skills
• With high level of personal and professional credibility
• Good communication and presentation skills including strong collaboration and influencing skills to effectively deal with multiple global, regional and market executive teams and employees
• Proven ability for strategic analysis/thinking, product commercialization process and consumer lifecycle marketing
• Rates high in self-leadership
• Strong project management capabilities
• Leadership and people-management skills that will enable the development of a high-performing marketing organization
• Experience in tire and/or automotive industry an advantage

Hiring Process: Paper Screening, AVP - HR & Admin Interview, Sr. Marketing Manager Interview, then last VP - Operations Interview. 

Hiring Timeline: ASAP 

Work Set-up: Hybrid (1 wfh/week) 

Work Schedule: M-F 9am-5pm (7 hrs work + 1 break) 

Benefits: HMO 18 days leave credit (can be utilized either SL or VL) Birthday Gifts 14th and 15th Month (Performance Based) Car Plan / Company Issued Vehicle (With fleet card) Free Parking Medical Consultation (In-house Nurse and Doctor)