Director, Sales

Location: Remote (North American Pacific Time)

Reports to: CEO

Works closely with: Marketing, Product Management, Ecommerce, Retail, Supply Chain/Operations, Finance, Customer Support

Channels: D2C ecommerce and store, bike shops and powersports dealers, big box retail, B2B fleets/resorts

Geography: North America, EU, and select global markets

Mission

Build a unified, data-driven sales and business development engine that connects The Company's channels, products, and geographies. Establish systems, processes, and operating cadence that turn strategy into predictable, profitable growth—while partnering closely with Marketing on digital acquisition efficiency and with Product on launch readiness.

Scale: Drive 33% growth from 9M to 12M in the next 12 months and prepare for $300M in revenue within 5 years.

About The Company

The Company is a fast-growing engineering and manufacturing organization leading innovation in light electric mobility. Headquartered in Canada, it designs and builds a full ecosystem of electric micro-mobility solutions—from award-winning e-bikes, trikes, and cargo platforms to advanced snow, water, and utility vehicles.

With tens of thousands of customers, a large dealer network, and partnerships with major retailers, The Company is recognized as one of the fastest-growing clean-tech players in its category.

Its mission is simple yet ambitious: right-sizing mobility for a greener planet.

With engineering excellence, modular design, and entrepreneurial drive, The Company creates mobility solutions that move people and goods more efficiently, sustainably, and affordably.

As The Company scales from a high-growth startup to a global brand, it seeks leaders who thrive in innovation, structure, and growth—and who are ready to shape the future of mobility.

What You'll Build and Lead
Commercial System Architecture & Data Flow

• Design the end-to-end sales/BD tech stack and data model using The Company's Zoho suite (CRM, Inventory, Books, Desk, SalesIQ), integrated with Shopify, Google Analytics/Search Console, and performance media platforms.
• Create a single source of truth for leads, opportunities, orders, and post-sale signals across D2C and B2B.
• Deploy role-based dashboards for executives and frontline teams covering pipeline, forecast, channel performance, acquisition efficiency, and unit economics.

Process, Governance & Operating Cadence

• Define the lead lifecycle, qualification criteria, stage definitions, SLAs, and handoffs across Marketing, Sales, Retail, and Support.
• Implement pipeline hygiene standards, forecasting routines, and weekly/monthly revenue and launch review rhythms.
• Document SOPs for quoting, pricing/discount approvals, dealer onboarding, key account planning, promotions/MAP governance, and channel conflict resolution.

GTM Orchestration & Launch Readiness

• Partner with Marketing and Product to develop GTM playbooks by product and market: positioning, content, merchandising, pricing/MAP, channel enablement, and training.
• Coordinate sell-in to dealers, big box retail, and fleets while aligning D2C campaigns and in-store experiences.
• Ensure measurement plans and post-launch feedback loops are in place.

Channel Development & Enablement

• Build and optimize the global dealer and powersports network: targeting, outreach, onboarding, merchandising standards, training, and co-marketing.
• Support big box joint business planning and account health management.
• Establish a scalable fleet/resort motion including pilot programs, proposals, and expansion pathways.

D2C Ecommerce & Retail Performance Partnership

• Co-own with Marketing the governance of digital funnel performance, campaign inputs, and acquisition efficiency.
• Ensure funnel design, store experience, merchandising, pricing, promotions, and inventory align with demand and supply plans.

Cross-Functional Planning & Readiness

• Feed demand signals into supply planning; partner with Finance on forecasting, revenue recognition, and margin guidelines.
• Ensure clean handoffs to Customer Support and Warranty, with clear expectations and continuous improvement loops.

Team Leadership & Capability Building

• Lead a multi-channel commercial team spanning dealer/channel development, fleet/key accounts, and retail/ecommerce.
• Build RevOps capability (within Zoho) to maintain CRM, automations, and reporting.
• Coach the team to operate with data discipline, process consistency, and transparency.

What Success Looks Like

• A unified sales/BD system on Zoho CRM that provides end-to-end visibility from lead to cash and supports multi-product, multi-market funnels.
• Clear SOPs and a structured operating cadence that reduce friction, accelerate decisions, and increase win rates.
• Well-coordinated GTM launches with tight cross-functional alignment and post-launch insights.
• Stronger dealer, big box, and fleet motions with improved onboarding, engagement, and reorder patterns.
• Ecommerce and retail conversion and acquisition efficiency governed through shared dashboards and decision frameworks.
• A high-performing, scalable commercial team ready for global expansion.
• 33% revenue growth (from 9M to 12M) in the next 12 months and structured preparation for 300M+ revenue within 5 years.

Who You Are

• A systems-minded commercial leader with deep experience in omnichannel hardgoods or adjacent sectors (e-bikes, micromobility, powersports, outdoor).
• Skilled at the intersection of sales, partnerships, and performance marketing governance, with fluency in funnel design, attribution, and unit economics.
• Hands-on experience with Zoho (CRM, Inventory, Books, Desk, SalesIQ), Shopify, and Google Analytics/Search Console. Able to translate business requirements into workflows and dashboards.
• A builder-operator who stands up processes, drives adoption, and navigates organizational change while keeping customer experience and brand standards top of mind.
• A collaborative communicator who can partner effectively across Product, Marketing, and Operations.
• Background in both large hardware corporations or consulting environments and early-stage tech startups—comfortable guiding a company through the shift from startup to scalable enterprise.

Working Model

Remote role operating on North American Pacific Time, with cross-time-zone collaboration as needed.

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