Web Marketing
2 days ago
About the Role
We're looking for a Web Marketing & Support Specialist who can blend creative digital marketing with hands-on technical support to ensure our online presence runs seamlessly and performs at its best.
This role requires someone who's both strategic and analytical — yet comfortable with the nuts and bolts of web management. You'll play a key role in driving traffic, optimizing conversions, supporting customers, and maintaining an exceptional online experience across all our digital platforms.
What You'll DoWebsite Management & Optimization
- Manage, update, and maintain website content, product listings, banners, and landing pages.
- Collaborate with design and development teams to enhance UX, site speed, SEO, and conversions.
- Monitor site performance and troubleshoot technical issues (broken links, form errors, etc.).
- Ensure content aligns with brand voice, seasonal campaigns, and marketing calendars.
- Manage integrations with third-party tools (CRM, analytics, chat, and email platforms).
Digital Marketing & Campaign Execution
- Support and execute email marketing, paid ads, SEO, and social media campaigns.
- Track and analyze campaign performance to improve ROI, engagement, and retention.
- Implement A/B tests on landing pages and digital assets for continuous optimization.
- Coordinate product launches, promotions, and seasonal campaigns across digital touchpoints.
Customer & Technical Support
- Provide frontline website and e-commerce support, assisting customers with orders and troubleshooting issues.
- Collaborate with internal teams to resolve customer-reported bugs or checkout problems.
- Ensure smooth site functionality, accurate product data, and timely updates.
- Identify and escalate recurring technical issues or process improvements.
Reporting & Continuous Improvement
- Monitor and analyze KPIs for website traffic, conversions, and customer experience.
- Recommend and implement optimizations based on analytics and user feedback.
- Stay updated with best practices in web performance, SEO, and digital marketing trends.
What You'll Bring
- 2–5 years of experience in web management, digital marketing, or e-commerce support.
- Proficiency with CMS platforms (Shopify, WordPress, or similar).
- Hands-on experience with Google Analytics, Google Ads, Meta Ads, and email marketing tools.
- Basic knowledge of HTML/CSS and the ability to troubleshoot web issues.
- Strong communication, organization, and multitasking skills.
- Detail-oriented with a proactive, problem-solving mindset.
- Collaborative and creative remote work environment.
- Opportunities to make an impact across multiple digital channels.
- Continuous learning and growth in both marketing and technical skillsets.
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