Digital Marketing Officer
3 days ago
Job Description:
- Develop and maintain monthly soft-sell content calendars for social media and digital platforms aligned with ongoing promos, campaigns, and events.
- Craft compelling brand narratives and lifestyle content that resonates with target audiences to increase brand affinity and organic reach.
- Identify, onboard, and manage relationships with influencers and KOLs for product seeding, PR, and campaign collaborations.
- Strategize digital PR activations to amplify brand campaigns and seasonal initiatives.
- Collaborate with the creatives team for content development, including static, video, and story formats.
- Stay updated on content trends, platform algorithms, and influencer best practices to guide campaign development
Qualification:
- Graduate of BS Marketing, Communications, Advertising, or a related field.
- At least 2 years of experience in performance marketing or digital advertising.
- Familiar with running paid campaigns on Meta Ads Manager, Google Ads, and TikTok Ads Manager.
- Proficient in analyzing data using Meta Suite, Google Analytics, and other analytics tools.
- Has a strong grasp of campaign metrics such as ROAS, CTR, and conversations.
- Analytical and results-oriented, with the ability to adjust strategies based on insights.
- Updated with current social and e-commerce trends and platform best practices.
- Strong communication and collaborations skills.
- Must be amenable to work around Libis QC, near Eastwood.
Work Arrangement:
- Monday to Friday Onsite
- 8:00am-6:30pm, 9:00am-7:30pm, or 10:00am-8:30pm
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