Digital Marketing Officer

2 days ago

Libis Metro Manila, Philippines Robinsons Handyman Inc Full time ₱900,000 - ₱1,200,000 per year

Job Description:

  • Develop and maintain monthly soft-sell content calendars for social media and digital platforms aligned with ongoing promos, campaigns, and events.
  • Craft compelling brand narratives and lifestyle content that resonates with target audiences to increase brand affinity and organic reach.
  • Identify, onboard, and manage relationships with influencers and KOLs for product seeding, PR, and campaign collaborations.
  • Strategize digital PR activations to amplify brand campaigns and seasonal initiatives.
  • Collaborate with the creatives team for content development, including static, video, and story formats.
  • Stay updated on content trends, platform algorithms, and influencer best practices to guide campaign development

Qualification:

  • Graduate of BS Marketing, Communications, Advertising, or a related field.
  • At least 2 years of experience in performance marketing or digital advertising.
  • Familiar with running paid campaigns on Meta Ads Manager, Google Ads, and TikTok Ads Manager.
  • Proficient in analyzing data using Meta Suite, Google Analytics, and other analytics tools.
  • Has a strong grasp of campaign metrics such as ROAS, CTR, and conversations.
  • Analytical and results-oriented, with the ability to adjust strategies based on insights.
  • Updated with current social and e-commerce trends and platform best practices.
  • Strong communication and collaborations skills.
  • Must be amenable to work around Libis QC, near Eastwood.

Work Arrangement:

  • Monday to Friday Onsite
  • 8:00am-6:30pm, 9:00am-7:30pm, or 10:00am-8:30pm

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