Digital Marketing Specialist

3 days ago

Quezon City, National Capital Region, Philippines Pierson Corporation Full time $40,000 - $80,000 per year

Digital Campaign Management

· Develop, implement, and manage digital marketing campaigns across platforms (Google Ads, Meta Ads, TikTok, etc.)

· Monitor and optimize performance using analytics tools (Google Analytics, Meta Business Suite, etc.)

· Track conversion rates and improve campaign performance

Content & Social Media

· Coordinate with creative teams to develop engaging digital content for all channels

· Manage the brand's presence across social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)

· Schedule and publish content to maximize audience engagement and consistency

Video Editing & Production

· Develop creative concepts and storyboards aligned with marketing objectives and brand guidelines

· Collaborate with the content and marketing teams to identify content needs and production goals

· Coordinate scheduling, location scouting, and securing necessary permits for shoots

· Oversee talent sourcing and casting for product shoots and promotional videos

· Prepare and manage production budgets, ensuring cost-effective execution

· Shoot, edit, and produce video content for digital campaigns, social media, ads, and product features

· Adapt and reformat video content for platform-specific requirements (vertical for TikTok, square for Instagram, landscape for YouTube)

· Maintain a library of video assets for reuse and repurposing

Website & SEO

· Work with the creative team to maintain and optimize the company website (SEO, landing pages, performance)

· Conduct keyword research and implement on-page SEO strategies

Email and CRM Marketing

· Create and send email campaigns via tools like Klaviyo, or similar

· Segment customer data to personalize content and improve open and conversion rates

Reporting and Analytics

· Prepare weekly and monthly reports on campaign performance, ROI, and KPIs

· Use data to inform digital strategies and optimize marketing efforts

Coordination & Strategy

· Collaborate with brand, sales, and e-commerce teams to align initiatives with business goals

· Stay updated on digital trends, video innovations, and platform best practices

Livestreaming and Event Coverage

· Set up and manage livestreaming equipment and software for product launches, events, and promotions

· Ensure stable and high-quality video and audio output during live sessions

· Monitor real-time engagement and adjust as needed for smooth delivery

· Coordinate with content and social media teams for live engagement strategies

Job Qualifications:

  • At least 1-2 years experience in digital marketing, social media, or related roles
  • Hands-on experience running digital ad campaigns (e.g. Meta Ads, Google Ads, TikTok)
  • Experience in managing social media platforms and content calendars
  • Knowledge of SEO/SEM principles and tools (Google Analytics, Search Console, etc.)
  • Basic graphic design skills (e.g. Canva, Adobe Photoshop, Illustrator)
  • Proficiency in video editing tools (e.g. CapCut, Adobe Premiere Pro)
  • Familiarity with email marketing platforms (ex. Klaviyo)
  • Strong written and verbal communication skills
  • Creative thinking and problem-solving abilities
  • Attention to detail and organizational skills
  • Ability to work independently and as part of a team
  • Ability to handle multiple projects and deadlines
  • Experience with influencer marketing or affiliate programs
  • Knowledge of trends and emerging platforms (e.g. TikTok, Threads)
  • Willing to work at Laloma, Quezon City

Job Type: Full-time

Ability to commute/relocate:

  • Quezon City: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

Expected Start Date: 08/25/2025

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