Digital Marketing Specialist

1 day ago

Quezon City, National Capital Region, Philippines Sourcefit Full time

Position Summary:

The Digital Marketing Specialist will manage and optimize digital marketing efforts across various online channels. The main goal is to generate qualified leads by running effective paid advertising campaigns, automating email marketing, and improving conversion rates. This role requires hands-on experience with Google Ads, LinkedIn Ads, Hubspot, and strong analytical skills in B2B marketing. The position also involves supporting marketing coordination tasks and collaborating with other team members.

Job Details:
Work Onsite | Eastwood Quezon City
Monday - Friday | 6:00 AM to 3:00 PM (Manila Time)
Following Queensland, AU Holidays
Responsibilities:

Paid Digital Advertising

  • Plan, execute, and optimize paid digital campaigns (Google Ads, LinkedIn Ads, etc.).
  • Conduct keyword research and analyze competitors for paid search campaigns.
  • Write ad copy and work with designers to create visual assets.
  • Monitor and adjust daily campaign performance, bidding strategies, and budgets.

Email Marketing & Automation

  • Develop and implement email marketing campaigns across the customer lifecycle.
  • Create automated email sequences for lead nurturing and client retention.
  • Design email templates and improve deliverability and engagement.
  • Segment email lists and personalize campaigns based on audience behavior.

Conversion Rate Optimisation

  • Analyze website and landing page performance to identify opportunities for improvement.
  • Design and conduct A/B tests across digital channels.
  • Optimize conversion funnels from initial click to qualified lead.
  • Work with web development teams to improve landing pages.

Analytics & Performance Tracking

  • Monitor and report on digital marketing KPIs and campaign results.
  • Use tools like Hubspot, Google Analytics, Facebook Analytics, and platform-specific reporting.
  • Create custom dashboards and automated reports for stakeholders.
  • Provide data-driven insights and recommendations for campaign improvement.

Budget Management & ROI Optimisation

  • Manage digital advertising budgets to ensure efficient spend allocation.
  • Track cost per lead, customer acquisition cost, and return on ad spend.
  • Identify and scale high-performing channels.
  • Negotiate with platform representatives and explore new advertising opportunities.

Marketing Coordination

  • Assist with webinar and events coordination.
  • Brief designers, web developers, and cross-functional teams on marketing requirements.
  • Support other marketing-related tasks as needed.

Qualifications:

  • At least 3 years' experience in digital marketing, with a focus on paid advertising, email marketing automation, and B2B marketing.
  • Proven hands-on experience managing Google Ads and LinkedIn Ads campaigns.
  • Experience using Hubspot or a similar tool for marketing automation and lead management.
  • Strong analytical skills with experience using Google Analytics, Facebook Analytics, or similar tools.
  • Experience creating and optimizing email campaigns, including audience segmentation and A/B testing.
  • Ability to manage advertising budgets and optimize for cost per acquisition and return on ad spend.
  • Excellent communication and teamwork skills; able to work with designers, developers, and other teams.
  • Experience in conversion rate optimization and working with web developers to improve landing pages.
  • Good organizational skills, reliability, and attention to detail.
#J-18808-Ljbffr

  • Performance Marketing Specialist

    5 hours ago

    Makati City, National Capital Region, Philippines Centaur Digital Marketing Ph Inc Full time $90,000 - $120,000 per year

    Job Description:We are seeking a Performance Marketing Specialist with a sharp focus on maximizing Return on Advertising Spend (ROAS) across paid media channels. This role is ideal for a data-driven marketer who thrives in e-commerce environments and is skilled in planning, executing, and optimizing digital campaigns on platforms such as TikTok, Shopee,...

  • Digital Marketing Specialist

    1 day ago

    Quezon City, National Capital Region, Philippines Global Medical Virtual Assistants Full time

    OverviewThe Digital Marketing Specialist will lead and execute a wide range of marketing initiatives, focusing on driving growth and enhancing brand recognition. This role involves developing, implementing, and managing the organization's overall digital marketing strategy, including social media, online advertising, content creation, branding, and more....

  • Digital Marketing Analyst

    5 hours ago

    Makati City, National Capital Region, Philippines Calibr8 Digital Full time $104,000 - $130,878 per year

    About Calibr8 DigitalAt Calibr8 Digital we unlock growth and value for E-commerce businesses through our digital marketing expertise.As a Digital Marketing Analyst (DMA), you will be a key member of the Digital TeamThorough research will be required to understand each client's industry, products/services, branding, and marketing goals.setting up campaigns...

  • digital marketing specialist

    4 hours ago

    Quezon City, National Capital Region, Philippines Jetour Auto Phil Inc. Full time $40,000 - $80,000 per year

    We are hiring a results-driven Digital Marketing Specialist to manage campaigns across multiple platforms. This role covers lead generation, content creation, paid media, and performance analysis to support brand growth and customer engagement.Key Responsibilities:Manage content and engagement on Facebook, Instagram, Threads, TikTok, YouTube, and...

  • Digital Marketing Specialist

    3 hours ago

    Makati City, National Capital Region, Philippines R2 Group Full time ₱600,000 - ₱1,200,000 per year

    Role DescriptionThis is a full-time, on-site role for a Digital Marketing Specialist located in Makati. The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns. Daily tasks include creating content for social media, optimizing web content, analyzing web traffic using web analytics tools, and...

  • Digital Marketing Specialist

    4 hours ago

    Quezon City, National Capital Region, Philippines MicroSourcing Full time $60,000 - $80,000 per year

    Discover your 100% YOU with MicroSourcingPosition:Digital Marketing SpecialistLocation:Global One, Eastwood, Libis, QC, PhilippinesWork setup & shift:Onsite / Day ShiftWhy join MicroSourcing?You'll have:Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group...

  • Digital Marketing Specialist

    3 days ago

    Mandaluyong City, National Capital Region, Philippines beBeeDigitalMarketing Full time $7,200 - $12,000

    Digital Marketing Specialist">Are you looking for a career in digital marketing where you can utilize your analytical skills and creativity to drive results? As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies that meet the needs of our clients. This role involves collaborating with...

  • Digital Marketing Specialist

    3 hours ago

    Makati City, National Capital Region, Philippines Latte Marketing Inc. Full time $4,000 - $8,000 per year

    Minimum qualifications:Bachelor's degree in Marketing, Digital Media, Advertising, Business, Communications, or related field.At least 3 years in digital marketing, content creation, or related fields.Experience with lead generation, paid advertising, or email marketing campaigns.Experience with email marketing platforms (Mailchimp, HubSpot, ActiveCampaign,...

  • Digital Marketing Specialist

    4 hours ago

    Quezon City, National Capital Region, Philippines BruntWork Full time $104,000 - $130,878 per year

    This is a remote position. Schedule: Monday to Friday, flexible from 7:00 AM to 4:00 PM Central (4 hours per day, 20 hours per week) Job Title: Digital Marketing Specialist Location: Remote Responsibilities: ● Create and manage daily social media content across platforms ● Set up and manage Google Ads campaigns ● Develop and execute Meta...

  • Digital Marketing Strategist

    2 days ago

    Quezon City, National Capital Region, Philippines beBeeMarketing Full time ₱300,000 - ₱450,000

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join our team and support various marketing initiatives.This role will be responsible for staging content in HubSpot, managing basic project tasks, and assisting with other marketing-related activities.The ideal candidate will have experience in digital marketing, content...