Campaign Associate

6 days ago

PHLRE Shared ServicesManila, Philippines RELX Full time $40,000 - $60,000 per year

  • Develop strategic email campaign plan that incorporates customer journeys and behaviors for communications to prospective & booked exhibitor audiences.

  • Design and implement email campaigns in Eloqua using approved templates and content.

  • Develop templates and content based on lifecycle stages. A/B test content to optimize future campaigns.

  • Build campaign canvases and ensure timely activation of campaigns.

  • Follow an email plan of activity across your events, ensuring materials are created and delivered on time and to expectations.

  • Ensure that all email tracking links are in place, and correct naming conventions are being used.

  • Confirm correct privacy/unsubscribe information is utilized based on the type of communication.

  • Provide recommendations to the marketing team, to ensure that best practices in email deliverability, readability, and design are applied. Perform A/B tests on email campaigns.

  • Actively report on campaign performance and inform campaign optimization. Generate and present post-campaign reports, providing insights and recommendations.

  • Participate in ongoing meetings around campaign planning and development.

Qualifications:

 

  • Bachelor's degree.

  • Stakeholder and Project Management: Proven skills in managing stakeholders and projects effectively.

  • Professional Experience: 1-2 years in digital and campaign management; proficiency in HTML/CSS is a plus.

  • Customer Lifecycle Expertise: Strong understanding of customer lifecycle management.

  • Marketing Planning: Experience in developing marketing plans or email communication calendars is beneficial.

  • Agility and Adaptability: Demonstrated ability to adapt to process improvements and structural changes.

  • Process Improvement Initiation: Proactive in identifying and initiating enhancements to current processes.

  • Marketing Automation Passion: Deep interest in project development and marketing automation.

  • Collaborative Team Player: Friendly demeanor and ability to work well within a team.

  • Communication Excellence: Superior organizational, written, and oral communication skills.

  • Detail-Oriented: Exceptional attention to detail and self-directed work ethic.

  • Shift Flexibility: Willingness to work flexible shifts as required by business needs.

  • Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

 

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