Campaign Associate II
1 week ago
Accountabilities:
- Customer Journey Mapping: Develop and execute targeted email journeys that align with business goals and customer lifecycle strategies.
- Asset Creation and Quality Assurance: Build and deploy campaign assets in Eloqua, ensuring timely activation, high-quality standards, and full compliance with data privacy policies.
- Stakeholder Management: Partner with regional stakeholders to provide campaign expertise that enhances performance, strengthens collaboration, and drives process harmonization.
- Reporting: Analyze campaign performance and deliver clear, actionable reporting that supports stakeholder decision-making and continuous optimization.
- Project Management: Coordinate campaign schedules and deliverables, maintaining alignment with established timelines and cross-functional expectations.
- Continuous Improvement: Support overall business goals by contributing to process enhancements and initiatives that drive efficiency and operational excellence.
- Cross-functional Collaboration: Collaborate with internal workstreams to ensure campaign alignment, share insights, and support integrated marketing efforts.
Qualifications:
- Bachelor's degree
- 1-2 years of hands-on experience in marketing campaigns or a related function, with proven ability to manage stakeholders effectively, build collaborative partnerships, and influence campaign outcomes
- Strong communication and project management skills with experience coordinating timelines, deliverables, and cross-functional inputs
- Solid understanding of customer lifecycle strategies and journey mapping, experience in developing marketing plans or email communications calendars is an advantage
- Proven ability to uphold quality benchmarks and follow QA procedures consistently, regardless of time constraints
- Demonstrated agility in adapting to evolving processes, tools, and team structures
- Deep interest in marketing automation and a commitment to applying best practices
- Comfortable with onboarding into new technologies and workflows specific to the campaign function
- Self-directed, dependable, with a positive attitude and willingness to support broader initiatives
- Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives
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