Digital Marketing

1 week ago

Taguig, National Capital Region, Philippines DigiPlus Interactive Corp Full time $70,000 - $120,000 per year

About DigiPlus Interactive Corp.

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come.

For more information, visit:

Main Duties and Responsibilities:

  • Create digital ads strategies to boost the product
  • Create ads campaigns on different platforms
  • Optimize expenses and achieve possible ROI from paid ads campaigns
  • Perform data analysis
  • Conduct in-depth keyword research and work closely with the website and SEO team to identify best practices for campaign setup
  • Research and analyze competitor advertising links
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage paid search engine campaigns on Google or any other search and display marketing channels that will drive traffic
  • Execute tests, collect and analyze data, and identify trends and insights
  • Achieve the best possible ROI in paid search campaigns
  • Optimize copy and landing pages for paid ads campaigns
  • Monitor and administer web analytics dashboards, reports and key reporting tools
  • Be responsible, precise in logic, sensitive to data, and have mature data analysis abilities to identify and optimize delivery issues through data output
  • Have complete project experience and be able to specify corresponding delivery strategies for different stages of mobile game publishing
  • Responsible for communicating and coordinating with the creative design team, specifying precise material requirements for different games and markets, formulating advertising concepts, and promptly summarizing material delivery effectiveness
  • Have market sensitivity and regularly collect product information of significant competitors, and provide regular market reports internally

Qualifications:

  • At least 1 year of work experience in Digital Marketing, managing paid ads campaigns
  • Fresh graduates are also welcome to apply
  • Bachelor's/College Degree in Business and Marketing
  • Excellent understanding of Facebook, Google Ads and other platforms
  • Excellent in campaign A/B testing and optimization
  • Intermediate knowledge in MS Office - Excel and Spreadsheet
  • Strong analytical skills and experience in generating SEM reports
  • Outstanding communication, coordination, and interpersonal skills
  • Experience in planning and implementing a successful SEM strategy
  • Experienced in web analytics (e.g., Google Analytics, Net Insight, Omniture, Webtrends)
  • Familiar with A/B testing and multivariate experiments
  • Fluent in English; 2-3 years experience as a mainland push overseas game purchase optimization specialist

Preferred qualifications:

  • Background in e-commerce or related industry is nice to have
  • Prior experience in operating overseas betting-type games and channel refinement operations preferred

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